Unlocking Personal Branding Secrets on Second Life and MySpace
Today, I spoke with Sean Percival, who has written a book on MySpace and Second Life, both of which we haven’t discussed on this blog. I don’t use either of them, so I can’t give you advice, but Sean certainly can. From this conversation, you’ll notice that these social networks work better for some people, …
Personal Branding and the Perils of Word of Mouth Marketing
A brand name is destroyed
I went back to visit some college friends a few days ago and my friend introduced me to this decent looking girl. She was very friendly and cool. About an hour into the conversation, my good friend pulled me aside and told me (word of mouth) of her bad reputation …
Are Personal Brands Protected on Social Networks?
Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very …
College Students Require Personal Branding Classes
One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are all at …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …
How to Build a Successful Community For Your Personal Brand
Today, I spoke with Seth Kahan, who is a speaker, author, Fast Company blogger and extremely knowledgeable when it comes to building communities. I think this topic is extremely important because you can be very successful in today’s world if you own a community based on your area of expertise. It’s not enough just to …
Success story: Build your dream, one LinkedIn contact at a time
Editor’s note (Archived, 2008): This success story was originally published on November 5, 2008 and is preserved for historical context. Platform names and quotes remain as originally written.
What if one thoughtful outreach to the right person moved your dream closer this month?This archived LinkedIn story shows how a single, well-aimed connection — backed by …
Interview with the Luke Skywalker and Obi Wan of Recruitment
Today, I spoke with Chris Russell (Luke Skywalker) and Peter Clayton (Obi Wan Kenobi). Since I started blogging, I’ve been following both of these recruiting pioneers and media producers and I wanted to interview both of them simultaneously about their new project, JobRadio.fm. When Chris makes a big move, people watch and when Peter talks …
The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!
I’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “Me 2.0: Build a Powerful Brand to Achieve Career Success.” I’ve spoke about how …
An Interview with the Man Who Coined Consumer-Generated Media
Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …