Google vs. Facebook Mark: Google Loses the Battle
Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.
Goliath Google launches +Google launched it’s own social network, Google+, in July …
Five Personal Branding Tools Every Job Candidate Needs
If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.
They’re all easy to get, they’re all inexpensive, if not downright free (except #4; you’re kind of stuck there). …
7 Writing Tips for Small Business Owners
The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.
The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …
Three Advanced Personal Branding Techniques
Most of you reading this are beyond the “start a blog, get on Twitter” advice for personal branding. Way beyond it. Hell, if you found this site, you’re already on Twitter, you rock out Facebook, and you know how your Klout score is trending. but still have to look at your license plate to remember …
Why Do Many Small Business Owners Dislike Writing?
Many small business owners dislike writing so much they avoid it as much as possible, or put it off until the last minute.
Many small business owners can talk the moss off a rock, but freeze when asked to write an article, a series of blog posts, or–heaven forbid!–a book to promote their business and …
Did You Trick Anyone?
As if you ordinarily invite us to see the real you, Halloween gave you the proper opportunity to pretend. That is pretend to try and fool us with your mask or costume.
At work I saw witches who believe they were wearing clothes becoming someone with a worse attitude. Ghosts who believe we don’t know …
Rebranding Yourself When Your Job or Life Changes
I’ve faced a couple of career changes in my years, after fully vesting myself in my previous job, company, and position. The changeover has been difficult at times, as I had gotten to know a lot of people in that previous industry, and set myself up as an authority on my particular company’s product or …
Writing Tools, Part 1 – Why Authors Need iPads
An Apple iPad can make a major contribution to your writing and marketing success, whether you’re a self-employed professional writing a book to build your brand or an entrepreneur creating social media content to market your small business.
I can understand, though, if you think I’ve overstated the benefits of writing and marketing with an …
Growing Your Network for Your Next Job: A Parable
A very hardworking, industrious ant who kept his eyes on the prize and toed the company line. He had been a hardworking, industrious line-toer for his company for 12 years.
For the last four years, he had even been the director of a brand new product line that was supposed to …
10 Accounts I Won’t Follow Back on Twitter
Twitter has been one of the key ingredients of my personal branding mix, and interacting with relevant others and adding value with my tweets the way I have sought to distinguish myself amongst the 3 million other Tweeterers in my country and gazillions elsewhere. Being included in the list of ‘70 Tweeterers that add more …