Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

authors cornerCommunication & Networkingguest postPositioningRelationship NetworkingSocial MediaSuccess Story

Tips For Writing A Brand-Building Book From Gamestorming

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, and James Macanufo, offers numerous lessons and tips for business professionals who want to write a book to build a personal, or corporate, brand.

Gamestorming’s success speaks for itself

Gamestorming appeared less than a year ago–during July, 2010. It currently is among …

Relationship NetworkingReputation ManagementSocial Media

Around the World at UCLA

This weekend, I held my twice-yearly personal branding boot camp at UCLA, brilliantly guest lectured by Jeffrey White, the SEO/reputation management genius and attended by a full complement of fired-up attendees from around the world. The intellectual endurance athletes hailed from Japan, Germany, Venezuela, the US and beyond.

Personal branding knows no bounds

The group’s …

Brand Identity & Self-DiscoveryBrand Yourself AsLifestyle & Habit BuildingRelationship NetworkingSocial Media

With Personal Branding, There is NO Bare Minimum

A question I occasionally hear from people who are just getting started with personal branding is, “what is the bare minimum I should do online?”

As my friend Doug Karr says, “that’s like being given the keys to a high-performance race car and asking what’s the slowest you can drive. The better question to ask …

Lifestyle & Habit BuildingRelationship NetworkingReputation ManagementSocial Media

4 Biggest Personal Branding Mistakes People Make

When you’re creating your personal brand, there are a few pitfalls you need to watch out for. They’re basic mistakes, but a lot of people still make them, and hurt their chances to make an impact in their job search or their campaign to boost their workplace reputation. Here are four of the biggest personal …

PositioningRelationship NetworkingReputation ManagementSocial Media

How to Guest Blog Your Way to a Stronger Personal Brand

You already know how important blogging is to your personal brand, and you might be doing quite a bit of it on your personal blog to gain traction in your field.

Another important tactic to strengthen your personal brand is guest blogging. Offering your expertise on other’s blogs can help you reach new audiences and …

Relationship NetworkingReputation ManagementSocial Media

What Your Social Media Username Says About Your Brand

While it may seem like a trivial task, choosing your username for your social media properties (Facebook, Twitter, YouTube username, Gmail username) is an important branding task. Often, your username will serve as the “first impression” a new viewer has to your brand. In an attempt to make the process easier, I’ve included my views …

Career DevelopmentCommunication & NetworkingMarketing & Personal BrandingNetworkingRelationship NetworkingSocial Media

How To Promote Your Brand-Building Self-Published Book

In response to Jason and Victor’s comments about last week blog post, Introducing an Even Easier Way to Write Your Book, I’d like to share some of the ways you can promote your brand-building ebook or self-published print-on-demand book.

The following ideas are presented with the caution that they are ideas, or options; not a …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingRelationship NetworkingSocial Media

Personal Branding Interview: Tim Sanders

Today, I spoke to Tim Sanders, who is a New York Times bestselling author and his newest book is called Today We Are Rich: Harnessing the Power of Total Confidence. In this interview, Tim talks about how he was inspired to write his new book, how you can get rich by giving, how social media …