Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Communication & NetworkingPositioningRelationship NetworkingSocial Media

Minimum Effort to Create and Maintain Your Personal Brand

Creating and maintaining your personal brand may seem very time-consuming to some people. While it’s important to create an authentic brand and product results, it doesn’t mean you have to spend a ton of time doing so.

Great yield and less time

Check out these few ways to reach the same outcome but with less …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview #2: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …

PositioningRelationship NetworkingReputation ManagementSocial Media

Which Personal Page For You: about.me or flavors.me?

As if you didn’t have enough online profiles to manage already, along come personal pages. But then… maybe the fact that there’s almost nothing to manage is what makes them so appealing?

What are personal pages?

Personal pages, also called personal home pages, are one page websites that are meant to be used as web-based …

Brand Identity & Self-DiscoveryeBrandInterviewMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding Interview: Alexandra Samuel

Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …

Brand Yourself AsPositioningRelationship NetworkingReputation ManagementSocial Media

Creating Momentum in Brand Building

As I’ve blogged about recently, it’s important to keep up branding resolutions, add personal social media profiles to a corporate website, follow branding rules for entrepreneurs, and so forth.

And all of these ideas should be followed to ensure a complete branding across the social web. However, many of these rules assume you have fully …