Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …
Building Your Personal Brand On Social Media
Branding used to a “big business” thing. It was something only large corporations with large budgets had to worry about or even consider. But with the explosion of social media, everything has changed. Today, consumers want to do business with companies they know and with brands and people they recognize. And that’s where personal branding …
Personal Branding Interview: Maryam Banikarim
Today, I spoke to Maryam Banikarim, who is the Senior Vice President for Integrated Sales Marketing at NBC Universal. Before joining NBC Universal, she was the chief marketing officer of Univision Communications Inc. In this interview, Maryam talks about how she got started in her career, how she’s grown her brand, and the changes in …
How Secure is Your Online Brand?
Have you ever gone to sign up on a website with your typical username, only to find that it’s been taken already?
As someone who cares about their online brand, it’s probably important to you to claim your username on several sites across the Web to ensure you can connect with individuals on various platforms.…
What Do Famous People Think?
On SNL last Saturday night, we had three Mark Zuckerbergs, only one of which is actually the FB/Social Network god/demon himself. The cinema Zuckerberg, Jesse Eisenberg and the SNL Zuckerberg, Andy Samberg landed on stage with Zuck himself.
Your brand extensionsSo, there he stood with the least flattering versions of himself. Could you keep …
What Does Your Email Signature Say About Your Brand?
This article will be discussing the email signature on a personal account – not a corporate email signature. The reason is, for an entrepreneur, as previously discussed, needs to maintain their own separate brand.
Communicating your brandHere is how I view each item from a personal branding standpoint when I see them in the …
7 Handy New Twitter Timesavers
I’d be surprised if you don’t immediately grab at least one of these productivity-enhancers.
Quick tip on Jan. 28, 2011: I just discovered these tools recently and am still trying them myself. Some of them are very new and a little buggy, but if you like their concept (or even if you don’t), reply to …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
LinkedIn Branding for Today’s Savvy Job Seeker
Did you ever play duck, duck goose as a kid? This popular game makes its rounds in nearly every kindergarten playground in the country, teaching children as young as 5 that being different (i.e. the goose) is good.
Duck or gooseWith 80% of all companies using social media tools to recruit and 95% of …