The Personal Brander’s Guide to Blog Comments
The Do’s and Don’ts of building your personal brand through blog comments.
Respect the bloggerMy rule of thumb is to consider blog commenters as potential guests in my home. As a commenter, the blogger is inviting you in by giving you the chance to continue a conversation they started, so don’t barge in with …
Personal Branding Interview: David Siteman Garland
Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …
A Cup of Coffee to Increasing Conversions
Powered by MECLabs, MarketingSherpa is a research firm that tracks what works – and what doesn’t work – in all aspects of marketing. After conducting extensive tests and experiments, they publish the results free of charge for the marketing community at large.
Basically, they are today’s online marketing bible.
Image versus copyRecently, the highly …
Facebook “Bio” and Entrepreneurs
During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.
Re-thinking the strategyFor the entrepreneur, this means they need to re-think their branding …
Personal Branding Interview: C.C. Chapman
Today, I spoke to C.C. Chapman, who is the author of Content Rules and the Founder of Digital Dads. In this interview, C.C. talks about why he wrote his book, how to get your content to stand out in the masses, tips of writing good content, and more.
Why does content rule? What made you…Your Personal Branding Trinity
I test different methods for social media success all the time. In the last two months, this approach to LinkedIn posting is how I am getting the most positive attention from my target markets. You might try it in your groups and see if it gets you the type of attention …
Personal Branding Interview: Jennifer Aaker and Andy Smith
Today, I spoke to Jennifer Aaker and Andy Smith,who are the co-authors of The Dragonfly Effect. Jennifer is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, and Andy Smith is the Principal of Vonavona Ventures. In this interview, Jennifer and Andy talk about what the Dragonfly Effect is, how Nike …
Personal Brands: Here’s Why You Exist
What does it take for a personal brand – or any brand – to exist in the hearts and minds of your audience or target market?
Attention
Emotion
Memory
That’s it. That’s the big secret. That’s personal branding in three words.
Let’s tackle the first part of the personal brand equation: attention. You can’t be …
7 Personal Branding Predictions for 2011
Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …
Twitter Personal Branding Q + A #9
Answers to some of the latest questions people are asking on Twitter about personal branding.
Rochelle, @_Rochelle, twittered: Question: does ur personality / personal brand remain constant when blogging on a community vs own blog?
Jacob Share, @jacobshare: If you feel the need to manage multiple personal brands, it’s easier and better to focus all …