Social Media Engagement from Honesty to Trust
In his book, Emotional Branding, Marc Gobe talks about taking a brand from honesty to trust. Even though a bit dated, his book is a must read for anyone in the marketing and branding sectors. This is especially true for the individual trying to enhance their personal brands. In the book he has a section …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
How to Monitor Your Reputation and Boost Your Brand Online
alerts”>Alerts can be very valuable to monitoring your online presence, addressing consumer concerns and keeping up with your niche or industry. All you need to do is choose a keyword or phrase to set up an alert for. You can choose the option to receive alerts instantly or daily.
Start off with setting …
Personal Brands: You Texted Who?
My very good friend and client, who is a major lawyer in a mega law firm, celebrated her birthday last weekend – really celebrated it. With a dozen equally hot, smart and funny women in a limo, cruising from club to club, she rang in her personal new year getting smashed. She was ripe for …
My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
3 Important Rules to Remember When Tweeting
We need you to be safe and courteous when using Twitter to build our personal brands… period. Twitter can be an extremely powerful tool if used correctly and it is important for all of us to remember the rules. There are three important rules when jumping into the world of tweeting.
1. Don’t Drive and …
The Entrepreneur’s LinkedIn Profile
LinkedIn is an incredibly valuable resource for entrepreneurs. This is intended to be the first of a series on how entrepreneurs can build their brand on LinkedIn.
SummaryThe “summary” section of your LinkedIn profile is the default first item someone sees when they view your profile. This is where you should make your grand …
Personal Brands: Time to LICK Q
Tonight, I’m delivering my personal branding keynote to 300+ people. My signature topic is: The Ugly Truth About Your Reputation. Because this audience is so diverse in terms of careers and use of social media, I developed a simple four attribute model we all can use to measure, create and manage our personal brands.
Four…Personal Brands: Stop Giving it Away
In case you don’t feel you’ve sufficiently waived your right to privacy, sign up for FriendShuffle. Once you connect this tool to your Facebook and Twitter accounts, your so-called friends and followers can see what web pages you opened and how long ago you opened them. We can join you or judge you, by clicking …
Personal Brands: Stop, Stop, Stop
Facebook’s advertising model is astounding – not only because major brands actually buy those ugly little ads that stick on the right hand side of your wall. It is hard to believe the power of that little block photo and 160 characters.
What’s really astounding is how FB has engineered the trajectory and value of …