Facebook “Bio” and Entrepreneurs

  • 0 min read

During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.

Re-thinking the strategy

For the entrepreneur, this means they need to re-think their branding strategy on the bio/about me section of their profile. This will be the first thing many viewers will read (as opposed to previously where they read your interests prior to reading your “bio”).

For entrepreneurs who use Facebook for personal branding, you should mention your business, your primary content objectives (what you will be posting), and all of your websites (blog, company, Twitter profile). In addition, you should mention the type of people you are specifically looking to connect with (end users for your company’s products, potential business partners, etc., etc.).

In addition, you should utilize the Facebook privacy settings and make the “bio” section visible to all Facebook users. You want the extra ability to promote your business/website as well as making it clear/visible as to who you want to connect with.

Happy Facebooking!

Picture of Ben Cathers

Ben Cathers

Ben Cathers is the co-founder of InstantSocial.com – an outsourced social media provider (smo). He is the co-founder of three startups before he was 19 years old. Ben is the author of Conversations with Teen Entrepreneurs and was named in 2005 by CNN as a member of “America’s Bright Future.”  Ben has been quoted/featured in the Wall Street Journal, FOX News, ABC News, CBS News, Yahoo! Internet Life, The London Sunday Times and in over 40 different publications. 

TRENDING AROUND THE WEB

Nobody told me that finally arriving at a quieter, gentler life would come with its own grief — for all the years I spent making everything so much harder than it needed to be

Nobody told me that finally arriving at a quieter, gentler life would come with its own grief — for all the years I spent making everything so much harder than it needed to be

The Vessel
Google didn’t kill blogs with AI overviews — it revealed which publishers were writing for robots and which ones had actual readers

Google didn’t kill blogs with AI overviews — it revealed which publishers were writing for robots and which ones had actual readers

The Blog Herald
At some point in my 60s I realised the person everyone thought they knew so well was a very polished version of someone I’d stopped being years ago — and letting that go was the most honest thing I’ve ever done

At some point in my 60s I realised the person everyone thought they knew so well was a very polished version of someone I’d stopped being years ago — and letting that go was the most honest thing I’ve ever done

The Vessel
WordPressDirect: blogging tool or spam engine?

WordPressDirect: blogging tool or spam engine?

The Blog Herald
I spent sixty years believing rest was laziness — here’s what unlearning that cost me and what it finally gave back

I spent sixty years believing rest was laziness — here’s what unlearning that cost me and what it finally gave back

The Vessel
The cruelest lie about love is that it should be enough. People stay in homes that make them smaller because they believe if the love is real then the loneliness, the silence, and the slow disappearance of who they used to be are just part of the deal

The cruelest lie about love is that it should be enough. People stay in homes that make them smaller because they believe if the love is real then the loneliness, the silence, and the slow disappearance of who they used to be are just part of the deal

The Vessel
Load more
CATEGORIES
Explore