An Introduction to Sound Branding
Sound branding is the latest trend to come along carrying the much-ballyhooed brand moniker. While some people still seem to scoff at these concepts, the fact is sound branding has been around for a long time, it just had a different name. Companies have used jingles since the 1920’s, which according to research is the …
Why Google+ is Not a Good Personal Brand Building Tool
After all the hoopla, does Google’s latest social launch change much for your brand?
Last week, Google launched Google+, which some people were calling Google’s long-rumored social network for competing with Facebook.
We already know that done properly, using Facebook can build your brand. So what about Google+?
Right now, Google+ has 5 main features: …
Do Your Social Properties Have Mobile Curb Appeal?
Last week, I covered the first impression you provide with your mobile interactions and etiquette (your exchange utilizing phone ad a mobile phone user or your engagement with contact via mobile phone. Today let’s focus on when people search you and find your social properties via a mobile phone.
Being smart with your mobile impressions…BeKnown To Be Found – A Monstrous New App
There is a “New Kid on the Block” in the tremendously popular and widely used professional networking arena. That “New Kid,” who has the potential of soon being the “BIG Kid on the Block,” is a new application known as “BeKnown,” released June 25th by giant online job hunting site Monster.com.
The application has been …
10 Steps to Make Your Own Personal Infographic
A creative way online to describe and brand yourself in just a few minutes.
Start by visiting the online infographic wizard created by ionz.
Don’t speak Brazilian Portuguese? Me neither, so click the UK flag in the upper right hand corner of the screen to have the text translate before your eyes.
Do it yourself…The LinkedIn “Hack”
Throughout my series of blogs, as well as all of the other great ones featured on this site, you have been learning powerful ways to create your brand and position yourself for success. That, of course, helps you to know what message to get in front of a hiring manager or other persons of influence. …
How Influential Is Your LinkedIn Brand?
LinkedIn has always been an essential piece of one’s professional online brand. Recognizing this, Klout, the startup that measures influence on Facebook and Twitter, recently announced the addition of LinkedIn.
Is clout important?Klout believes that everyone who creates content has an influence, whether you’re on the “A-list” or not. Using their tool, they hope …
Google Me on the Web: Easy Online Identity Management
Did you know that 85% of hiring manager’s Google you before, or after, an interview? Or that up to 84% of companies use social media to source their new talent and 95% of them use Linked In? How are you managing your online reputation? Let’s hope it’s better than Rep. Weiner. who returns 6.7MM results …
Social Media, Customer Service and Home Depot
There are thousands upon thousands of people that still doubt the enormous power of social media and its ability to affect change. In some ways, you cannot blame them. Everywhere you turn; it is being thrown in your face (your inbox) by the media or some self-proclaimed guru claiming to have mastered the social media …
6 Ways To Get More Personal In A Digital World
EDITOR’S NOTE: This is the second article in the virtual and online networking activity series. The first article ran last week: The 5 Benefits of Networking Virtually.
How do we turn all the Tweeters, Facebookers, and LinkedIners into actionable tangible relationships?
I use TweetDeck as a social application that helps me organize and monitor my …