Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

NetworkingPositioningRelationship NetworkingSocial Media

Twitter Tips for Positive Word of Mouth

Word of mouth marketing is gaining in popularity as the “oldest form of advertising” reaches warp speed online and other people’s opinion and feedback before trying out a product or service are readily sought. People are getting smarter – they don’t easily get led by advertising and marketing claims that a company makes. More and …

Career DevelopmenteBrandLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding on Google+

[Note: this post was first published on AMEX OpenForum.com]

Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …

Career DevelopmentCorporate BrandingLifestyle & Habit BuildingRelationship NetworkingSocial Media

Prevent Extinction: Engage Your Contacts

Social media has become the new platform for advertising, marketing, and most importantly a communication channel and exchange for your brand. It seems that most businesses, both big and small, are making sure that they have profiles and pages in Facebook, Twitter and other social sites so they can reach and engage a wide audience.…

Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship NetworkingReputation ManagementSocial Media

“Give Me Freedom…” Should Your Brand Include Political Standing?

There are a lot of things that don’t mix well with your career. One of the obvious ones is religion. But what about politics?

Do you talk about politics at work? In your blog posts? On Twitter or Facebook? This is linking your personal brand with a political standing – and can be a quick …

Relationship NetworkingReputation ManagementSocial Media

The Impact of Your Personal Brand

Electronic word-of-mouth–in the form of high quality content, consistent recommendations, and continuously increasing network size–powers a great reputation and leads to a strong personal brand.

Cheating the system to create an image

For many years, people have tried to cheat the system by using paid tools for Twitter and LinkedIn to create the image of …