Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Communication & NetworkingLifestyle & Habit BuildingSocial Media

Avoid These 3 Killer Blogging Mistakes

Consider you almost always have an audience. I use the term “audience” to reference any person who receives your messages. That could be spoken, written, live or archived words. They may be accompanied by sound, video, photos, graphics, slides, and links (or not).

I use the term audience with reverence and respect, because all around …

Corporate BrandingLifestyle & Habit BuildingRelationship NetworkingSocial Media

Google vs. Facebook Mark: Google Loses the Battle

Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.

Goliath Google launches +

Google launched it’s own social network, Google+, in July …

brand matchupBrand Yourself AsJob SearchNetworkingRecruitment & Job SearchRelationship NetworkingSocial Media

Five Personal Branding Tools Every Job Candidate Needs

If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.

They’re all easy to get, they’re all inexpensive, if not downright free (except #4; you’re kind of stuck there). …

authors cornerCommunication & Networkingguest postMarketing & Personal BrandingRelationship NetworkingSocial Media

7 Writing Tips for Small Business Owners

The following 7 writing tips for small business owners who dislike writing have little to do with grammar, vocabulary, or inherited talent.

The reason many small business owners dislike writing is that they don’t give themselves a chance…they don’t have a simple structure, process, system, for creating the ongoing stream of content needed to build …

Brand Yourself AsJob SearchLifestyle & Habit BuildingRelationship NetworkingReputation ManagementSocial Media

Three Advanced Personal Branding Techniques

Most of you reading this are beyond the “start a blog, get on Twitter” advice for personal branding. Way beyond it. Hell, if you found this site, you’re already on Twitter, you rock out Facebook, and you know how your Klout score is trending. but still have to look at your license plate to remember …

authors cornerCommunication & Networkingguest postMarketing & Personal BrandingRelationship NetworkingSocial Media

Why Do Many Small Business Owners Dislike Writing?

Many small business owners dislike writing so much they avoid it as much as possible, or put it off until the last minute.

Many small business owners can talk the moss off a rock, but freeze when asked to write an article, a series of blog posts, or–heaven forbid!–a book to promote their business and …

Brand Yourself AsLifestyle & Habit BuildingNetworkingRelationship NetworkingReputation ManagementSocial Media

Rebranding Yourself When Your Job or Life Changes

I’ve faced a couple of career changes in my years, after fully vesting myself in my previous job, company, and position. The changeover has been difficult at times, as I had gotten to know a lot of people in that previous industry, and set myself up as an authority on my particular company’s product or …