The Day That Influence Became The New Online Currency
In the past couple of weeks, we have been witness to the furore about online influence reaching new heights. It was, for the most part, thanks to the rekindling of the public debate around online influence measuring and its effectiveness brought about by the recent release of Brian Solis’ report ‘The Rise of Digital Influence‘, …
Arouse Don’t Assault
I have a client who persists in assaulting unprepared “prospects” with sales messages on social media. Not that this “jump them” attack can’t result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.
Selling tactics of the pastIn the early days of selling, sneak attacks …
5 Ways to Find the Time for Personal Branding
You’re busy, I get it. You’ve got your job or school. You have a social life. You just don’t have a whole lot of time to do any of it to a great extent. You’re keeping up with Twitter and LinkedIn, and even Facebook, but you’re not able to do any real brand building. That …
Pinterest For Personal Branding: 7 Cool and Practical Uses
Personal Branding lovers are in luck. The hottest and quickly rising new social network Pinterest is fast proving to be a much welcome and indeed attractive addition to our personal branding repertoire. It is filled with endless possibilities yet to be explored.
We have reasons to believe that Pinterest is more than a passing fad. …
Standing Out with Polyvore
Have you heard about Polyvore? It’s a social networking site where people can look for brands and products and create their own collections called sets. Once you’ve created a set, you can share it with your friends and the whole Polyvore community. People can comment on your set, and you can also comment on other …
What Does Your Blogging Platform Say About Your Personal Brand?
What does your blogging platform say about you? Are you sending a message just by having the blog platform you have? Are there certain types of people who choose one platform over the other? See what your chosen blog platform could be saying about you.
Select your weapon
Blogger.com: I’m new to blogging and technology. …
Your Résumé Should NOT Include A Headshot
Just don’t do it.
“But what if I—”
No.
“But what about—?”
No!
“But I like to—”
No!
Unless you are a model or an actor applying for a modeling gig or auditioning for a part, you should never, ever, ever, ever, EV-VER …
How to Say “No” Without Damaging Your Brand
Branding success for both businesses and individuals involves more than just attracting and building a loyal following; it also requires retaining your followers’ loyalty…even when you have to say “no.”
You can’t turn your brand “on” or “off” like …
The New Science Of Social Media
Since social media became an integral part of our personal and professional lives, we have witnessed a gradual shift from a more or less spontaneous and intuitive use towards a decidedly more clinical and rational approach. This process had been anticipated by analysts and experts and was after all to be expected given the upsurge …
Are You Using The Right Words For Your Brand?
Are you using the right words to build your personal brand in your resume, marketing materials, and social media updates?
Often, there’s a disconnect, or gap, between the words used in resumes, marketing materials, & day-to-day social marketing, and the personal brand an individual is trying to build.
Personal brand building is impossible if you’re …