Re-Branding is More Than a Logo Change
In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?” What bubbled up was “re-branding”.
Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …
Personal Brands Bring Life to the Sport of Kings
For those of you who like horse racing, May has been a good month. It’s Triple Crown time right now in the US – which is the championship series for top 3 year old horses. Normally this series passes by almost unnoticed by the general public.
Not this year though. First, a 50-1 long-shot named …
Personal Branding Interview: Clara Shih
Today, I spoke with Clara Shih, who is the author of The Facebook Era and a Salesforce.com employee. In this interview, she discusses what the Facebook era is, how she came to write the book, what social networks mean for personal branding, and more.
What is the Facebook Era?The Facebook Era is the technology, …
Use Personal Branding to Get Ahead at Work
As the market for jobs becomes increasingly competitive it’s important to build your personal brand to differentiate yourself. As the economy stabilizes and eventually recovers employers are going to be very selective in whom they hire. The best jobs are going to go to those with the right amount of experience and ability to communicate …
Will Your Network Be There When You Need Them?
I moderated a networking panel recently where the first question during the Q&A period came from a woman in the audience who said, “I’ve been looking for a job for a while and trying to improve my computer skills in the meantime, but I haven’t been able to find anything. What should I do?”
One …
3 Search Engines You’ve Probably Never Heard Of
Move over Google – the future of searching is no longer just about you! Check out these 3 new search engines below, then consider how to manage your personal brand on them in the comments section.
OneRiotOneRiot looks at what’s happening on Twitter and Digg in realtime results. They write, “Increasingly, the web’s most …
Tweeting About Being Fired From the New Yorker; Why Journalists Should Take Charge of Their Personal Brand
All in all, last Friday was probably a good day for Dan Baum.
The former New Yorker staff writer’s decision to use Twitter to chronicle his unwilling exit from the magazine in 2007 has generated quite a bit of buzz and attracted a few hundred followers to his account.
At 1:46pm on May 8, Baum …
Why Being Known as a Change Agent Can Add Significant Value to Your Personal Brand
Are you good at handling change? Or do you prefer to hide under the covers hoping change will leave you alone?
In one of my favorite movies, The Shawshank Redemption, one prisoner takes a knife to a fellow inmate’s throat, hoping that committing another crime will extend his decades-long tenure behind bars rather than force …
Two Questions About Personal Branding Issues
Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?
If you want to be successful, be worth sharing by Jamie VaronDo we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, …
Laundry List | Why You Should Create Your Personal Brand
The choice to build my personal brand was one of the best I’ve made in my life. Here are just some of the ways that building your personal brand can help you get what you want.
Increase your chances of success for reaching your self-defined goals. Shorten your timeline of how long it takes to…