How to be Popular on Social Media
Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…
Personal Branding Interview: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …
Personal Branding Interview: Scott Ginsberg
Today, I spoke with Scott Ginsberg, who is known as the “nametag guy” and the author of many books, including his latest one called “Stick Yourself Out There : Get Them to Come to You.” We talked about what makes people unique, push and pull marketing, and how to build a web presence.
Is it…Personal Branding Interview: Laura Ries
Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation’s most respected branding books, including her latest called War In The Boardroom. In this interview, Laura talks to us about how there is a struggle between marketing and management, …
Using Twitter for Personal and Business Branding
Everyone’s trying to figure out personal branding and Twitter. Twitter is everywhere in the news right now – just yesterday the Wall Street Journal published How To Twitter:
“But I have to admit I didn’t understand the appeal of Twitter when I joined, at the prodding of friends, in November. One answer that explains its …
Personal Branding Interview: Steve McKee
Today, I spoke to Steve McKee, who is a marketing expert, BusinessWeek.com columnist and author of the new book, When Growth Stalls. In this interview, Steve talks about how companies can sustain growth during the bad economy, and how people can develop their careers. Steve shares research from his book and then talks about entrepreneurship.…
A Secret Personal Branding Tip For MyBlogLog
One of the social networks that I feel is very underutilized and spoken for is MyBlogLog. I’ve been a fan of this network since I started out in the blogosphere back in 2006. MyBlogLog was acquired by Yahoo! Inc. and it allows you to create a profile, join communities (blogs), share your social feed (much …
7 Ways to Land Great Consulting Work While In Between Jobs
It is no secret that I am currently funding my job search through consulting work. This has many career-management benefits, but today I’m going to write about the only one you probably care about – green stuff to make your rent and buy groceries. Here are 7 ways to get yourself started and turn your …
Road to Me 2.0: 14 Book Marketing Ideas For Authors
As I get ready to launch my first ever book, which is entitled Me 2.0: Build a Powerful Brand to Achieve Career Success on April 7th, I would like to keep you in the loop with how things are going, while teaching you from my experiences. So far in this series, I told you how …