Category: Marketing

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Personal Branding Interview: Beverly Macy

Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …

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Personal Branding Interview: David Aaker

Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …

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Writing, Amazon.com, & Personal Branding Success in 2011

During 2011, it will become harder and harder to separate writing, Amazon.com, and personal branding success.

Many authors underestimate the number of marketing opportunities that Amazon.com offers those who are interested in building their personal brand.

Certainly, there are numerous other online and offline book retailers; chances are, your home is within a few miles …

Book ReviewsCorporate BrandingeBrandentrepreneurshipInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: David Siteman Garland

Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …

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Teases, Code Words, and Dances for Holiday Branding

“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …

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4 Brands Entrepreneurs Need to Build

Entrepreneurs need branding advice more than ever before. I recently wrote a very popular article for Entrepreneur Magazine that received over eight hundred shares on social networks. It was an introduction to personal branding specifically for entrepreneurs. Most entrepreneurs focus on building their corporate brands, and forget about their own. The issue with this is …