Personal Branding Interview #2: Larry Weber
Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …
Personal Branding Interview: Alexandra Samuel
Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
A Cup of Coffee to Quick Content
Just because it’s been done in the past, or because your manager suggests it, or because you think you should do it–doesn’t mean that a newsletter is the right way to communicate with your customers.
There are plenty of newsletters that offer value and have long-time, loyal subscribers–and hey–if it ain’t broke, don’t fix it.…
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …
How Buying a Kindle Helps You Build Your Brand
One of the first steps anyone interested in building their personal brand by self-publishing an e-book should take is to purchase an Amazon.com Kindle e-book reader.
I’m not saying that from an Amazon affiliate point of view. I’m simply recommending the Kindle based on the new perspective you’ll gain from living with a Kindle and …
Deciding How to Attract Readers, Followers, & Brand Champions
Should you give content away for free to attract readers, followers, and brand champions? Or, should you require form-based registration before allowing marketing content to be downloaded?
Every author and entrepreneur must choose a content marketing strategy to attract readers, followers, and build personal brand champions. Choosing between free and registration-based content distribution is a …
Personal Branding Interview: Tina Wells
Today, I spoke to Tina Wells, who is the CEO of Buzz Marketing Group, which is a youth marketing agency that specializes in youth needs, desires and trends. In this interview, Tina talks about her entrepreneurship path, the obstacles she faced, and how to appeal to the young consumer.
When did you get the idea…Personal Branding Interview: Beverly Macy
Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …
Personal Branding Interview: David Aaker
Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …