Personal Branding Interview: Jason Keith
Today, I spoke to Jason Keith, who is the senior communications manager at Vistaprint and runs the small business blog at Boston.com. In this interview, Jason talks about how social media can waste a small businesses time, tips for companies who want to build a brand in this bad economy, and much more.
You say…How to Find SEO Low-Hanging Fruit
Every marketer is looking for a niche, or an angle. From the basement affiliate to the Fortune 500 CMO, we share that in common.
With 10 years and counting as an SEO, it feels like a never-ending quest to uncover something that the competition isn’t giving the proper attention to. Or a new niche to …
Writers Need to Promote Themselves, or Go Unread
Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.
Ev-ver.
Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …
Assessments Can Sell More Books & Build Your Brand
Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.
Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …
Building a Celebrity Brand Through YouTube
As an aspiring entertainer, it used to be that you spent every waking moment working toward your dream, with only a small hope of ever bearing the fruits of your labor. For a musician, singing at dive bars and airport lounges, sending demos to record labels, and praying that someone in the industry could see …
Crafting Your Personal Brand Story
In creating your personal brand, it’s important that you have a story. People want to know the person behind the professional, and this is what interests them and makes you different from all the other people out there.
The hardest part of crafting your personal brand story is actually getting started and just “doing it”. …
Simple One-Sheet Sells More Books & Builds Brands
All authors need one-sheets, formatted single-page PDFs that can sell more books & contribute to building the author’s personal brand.
One of the best investments authors can make is to hire a graphic designer to create a one-sheet template, similar to the one at right. A one-sheet template establishes a format that you can use …
Media Branding in the Digital Age
What comes to mind when you hear the term, “Media?” Go ahead; I’ll give you a second to sort it out. The truth is today most people don’t know what to make of the countless number of ‘media’ sources that exist. We struggle to consume news because there is too much of it, and there …
Incorporating and Reinforcing Your Sound Brand
There is a difference between sound branding and brand association using music. When you use a popular song to help promote your company or product you’re using those songs to brand you. While this is an effective, and popular model, you need to incorporate that music and make it a piece of your sound brand. …
Personal Branding on Google+
[Note: this post was first published on AMEX OpenForum.com]
Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …