Category: Marketing

Career DevelopmentMarketingPersonal BrandingPositioningReputation Management

Writers Need to Promote Themselves, or Go Unread

Writers hate marketing. Or most of them do. They hate promoting themselves, talking about themselves, or drawing attention to themselves in any way, any time, ever.

Ev-ver.

Writers — for the most part — are humble, and don’t like to “brag” about themselves. Of course, they equate “bragging” with telling people they just published a …

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Assessments Can Sell More Books & Build Your Brand

Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.

Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …

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Simple One-Sheet Sells More Books & Builds Brands

All authors need one-sheets, formatted single-page PDFs that can sell more books & contribute to building the author’s personal brand.

One of the best investments authors can make is to hire a graphic designer to create a one-sheet template, similar to the one at right. A one-sheet template establishes a format that you can use …

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Personal Branding on Google+

[Note: this post was first published on AMEX OpenForum.com]

Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …