Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
Brand Mathematics: The Synergy Of The Future?
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. If in Plato’s Academy (the original academy that gave its name to all the ‘academies’ that followed) a message written in giant letters at the …
Are You Using The Right Words For Your Brand?
Are you using the right words to build your personal brand in your resume, marketing materials, and social media updates?
Often, there’s a disconnect, or gap, between the words used in resumes, marketing materials, & day-to-day social marketing, and the personal brand an individual is trying to build.
Personal brand building is impossible if you’re …
Personal Branding Through Email
Personal branding can play a pivotal role in your professional life, whether you are applying for a job, applying for school, or trying to gain new clients. If people like your brand, they will be more apt to help you or become business partners. If they don’t like your brand, don’t …
Two Important Things to Do While You’re Unemployed
I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.
It’s an awful, …
The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …
7 Keys to an Effective Blogging Strategy
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?
Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?
Authors blogging to build interest in their upcoming books and small business …
Brochures Versus One Sheets For Selling Your Services
It’s time for a fresh look at the pros and cons of brochures versus one sheets for selling your services to prospective clients or employers.
Your choice of brochures versus one sheets is critical in today’s fast-moving, attention-starved, Internet world.
Start by exploring your options with an open mind, rather than automatically choosing what worked …
The Personal Media-Morph…
…I Should Find You in Text, Video, Audio and More
The Internet. Isn’t it grand? So much information. Day and night. In all forms – be it the text of a New York Times article, a “How to Cut Your Own Hair” video on YouTube, or the rumblings of a comedian and celebrity chef on …
7 Tips For Modeling Your 2012 Personal Branding Success
Save time during 2012 by modeling your personal branding success on the ideas, strategies, and tactics of authors and small business owners who have already built strong personal brands.
Avoid the temptation to constantly reinvent the wheel. Look around you for examples of marketing and personal brand building success that you can model and adapt.…