7 Ways to Repurpose Content for Your Personal Brand
It can be difficult for small businesses operating in competitive markets to get ahead, especially when you consider the fact that they don’t typically have access to marketing departments and unlimited resources or funds.
So what advantages do small businesses have over their larger counterparts? The answer is their personal brand, as opposed to a …
How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO rankings, but also the higher social curation — provided it’s being shared — means that more people will see it. In turn, this will naturally increase your traffic, leads and …
Email is a Relationship and a Conversation
3 Tips to Get Started
As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of mouth. …
Entertainment And Good People with Brad Haugen, CMO SB Projects
Last week I sat down with Brad Haugen, CMO of SB Projects, in their Los Angeles office to talk about entertainment and marketing. SB Projects is the management firm associated with Justin Bieber, Ariana Grande, and the new tv show Scorpion. In the interview we cover topics such as mentorship, creativity, good people, and authenticity.…
The Discomfort Zone: An Interview with Dr. Marcia Reynolds
Recently, I had the privilege of speaking with Dr. Marcia Reynolds, author of the new book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs (Berrett-Koehler Publishers, October 2014). Dr. Reynolds works with clients around the world who seek to develop effective leaders, and understands organizational cultures, what blocks communication and innovation, and what …
Why You Need to Marry Marketing to Technology
Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.
Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured …
Why Visual Content Is Important For Personal Branding
How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.
Visual content marketing is a way for your brand to present unique …
7 Content Ideas for Personal Branding Success
Save time creating the content you need for personal branding success using the following 7 content themes, or timeless content categories.
The best way to build your personal brand is to consistently provide helpful, relevant content to others in your field. This approach attracts search engine traffic as well as both the experts and newcomers …
Klout as a Personal Brand Builder
When it comes to personal branding with social media what might come to mind are things like keeping your Facebook and Twitter accounts professional should your prospective employer Google you; or, deciding on your visual branding. But did you know that Klout can also help you build a brand?
Wikipedia defines Klout as: “…a website …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …