Category: entrepreneurship

ArticlesBrand Yourself AsCareer DevelopmentCorporate BrandingeBrandEmployer BrandingentrepreneurshipeventsInterviewmanagementMarketingMedia BrandingNetworkingPeoplePersonal BrandingPositioningPRSuccess StorySuccess Strategies

David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

entrepreneurship

15 Reasons Your Employees Should (or Shouldn’t) Rep Your Brand on Social Media

Do you expect employees to help support your company brand on social media? Why or why not?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps …

entrepreneurship

13 Effective Brand Taglines (And What Makes Them Powerful)

What is one example of a brilliant tagline that perfectly captures a brand‘s essence? Explain why it works well.

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program …