By Not Having a Website You Lose Brand Equity Every Second
There are a lot of great personal brands out there that are losing the opportunity to build brand equity in their eBrands (internet properties).
For instance, if you write a guest blog post or an article for an online magazine and don’t have a website, you miss the chance to:
increase the PageRank of your…Gen-Y Brands Will Hold the Recruiting Power Very Soon!
Today, I spoke with Tamara J. Erickson, who completely made my day. She’s a generational expert and her latest book is on Gen-Y. The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …
Battling Recession 2.0 by Becoming the CFO of Your Brand
Today, I spoke with Kimberly Palmer, who is an senior editor for the U.S.News & World Report. She has a great view on what it takes to be financially competent. I brought her out today to talk about the recession and what we can do as brands, in order to be financially secure and protected …
How to Build Your Brand While Being in a Relationship
Today, I spoke with Brenda Della Casa, who is a dating and relationship expert. We’ve had a discussion about dating, as it relates to personal branding, in the past. Now it’s time to dive deeper into how successful relationships can work, while you are working hard to build your personal brand. It’s not easy managing …
Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead …
Personal Brands Are More Successful in Diverse Teams
Today, I spoke with Scott E. Page, who is a professor at Michigan and is extremely knowledgeable when it comes to diversity. For the benefit of my blog readers, I asked Scott a lot of questions on how diversity in teams is crucial to building a strong personal brand. One of the main conclusions you’ll …
Your Personal Brand is Public on Facebook PERIOD
[youtube=http://www.youtube.com/watch?v=SZCLLuVQpKw]
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Public search listings – past
I was going to blog about this a long time ago, but I found a recent post on the Inside Facebook blog that pushed me to do this one. What a lot of people don’t know is that when you search for someone’s name …
Unlocking Personal Branding Secrets on Second Life and MySpace
Today, I spoke with Sean Percival, who has written a book on MySpace and Second Life, both of which we haven’t discussed on this blog. I don’t use either of them, so I can’t give you advice, but Sean certainly can. From this conversation, you’ll notice that these social networks work better for some people, …
Personal Branding and the Perils of Word of Mouth Marketing
A brand name is destroyed
I went back to visit some college friends a few days ago and my friend introduced me to this decent looking girl. She was very friendly and cool. About an hour into the conversation, my good friend pulled me aside and told me (word of mouth) of her bad reputation …
College Students Require Personal Branding Classes
One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are all at …