Life is One Big Pitch So You Better Start Practicing It
Today, I spoke with Francisco Dao, who is a well-known businessman, writer for Fast Company and Inc., as well as someone who dedicates most of his life to help people understand how to create successful pitches (elevator pitches). As a brand, it is necessary to learn how to convey your message to your audience because …
Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to …
Get Your Brand Name Out There By Freelance Writing
Today, I spoke with Michelle Goodman, who is one of the more well-known freelance writings in the career space. Writing for publications is an extremely important self-promotion, value delivery and a compensation machine for your personal brand. I’ve done it before and there is no reason you can’t. Whether it’s paid or unpaid, freelance writing …
10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use …
Learn How to Build Your Brand From Rock B(r)ands
Today, I spoke with Dayna Steele, who used to be a famous radio show host, and now she’s a writer, author and speaker. She’s learned a lot about building powerful brands through her interactions with some of the loudest and greatest rock bands in the world, such as Van Halen. In this interview, she reviews …
A 16-Year-Old Entrepreneur Tells Us How to Make eMillions
Today, I spoke with Stanley Tang, who is a 16-year-old rockstar entrepreneur. He makes me wish I knew this personal branding stuff ten years ago. Stanley is very ambitious and has earned a lot of respect for a young Gen-Y’er. To be able to interview millionaire players for a book isn’t something most high schools …
How to Build a Successful Community For Your Personal Brand
Today, I spoke with Seth Kahan, who is a speaker, author, Fast Company blogger and extremely knowledgeable when it comes to building communities. I think this topic is extremely important because you can be very successful in today’s world if you own a community based on your area of expertise. It’s not enough just to …
The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!
I’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “Me 2.0: Build a Powerful Brand to Achieve Career Success.” I’ve spoke about how …
An Interview with the Man Who Coined Consumer-Generated Media
Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …
Can You List Your Personal Brand Attributes?
I think one of the more useful exercises in personal brand discovery is listing your brand attributes. How do you describe your personal brand? Today, I want to quickly go over the reason for choosing various attributes (personality adjectives, qualities), by using myself as an example. I want all of you to write down at …