TechCrunch Boston – In Review
Michael Arrington introducing the event More Pictures
Friday night was the first ever TechCrunch Boston event, held at The Estate nightclub. After a long day at work, starting at 5:00am, I finally made it to the event at 7:00pm and was amazed at how many people were there[800]. As soon as I walked in, I …
New Game: Match the personal brand to the product brand
For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which …
How not to brand yourself when communicating with others
In the majority of my posts, I highlight and analyze the positive aspects of personal branding and how they apply to your lives. There are people who approach branding differently, and sometimes, in effect, hurt their own brands. Not everyone is perfect and I do receive some emails and messages that resemble the negative aspect …
Brand yourself as a teacher – An interview with Gary Gil, CEO of Podclass.com
Today, I had the great pleasure of interviewing Gary Gil. Gary Gil is the Founder & CEO of Podclass.com, a new website that allows you to teach online courses on any subject, share information, collaborate and learn from other experts. Gary is also a great networker (as I met him through Facebook) and an overall …
Personal branding success story: Brian Solis of FutureWorks
[youtube=http://www.youtube.com/watch?v=SmDZ7XNqbQo]
Brian Solis is one of the web’s finest new media PR influencer’s. His blog is one of Advertising Age’s top 100 marketing and media blogs, as well as a great resource for anyone interested in exploring social media, mixed with PR and much more. Brian’s blog also provides information related to the state of …
Re-branding Phase 5: DanSchawbel.com^2
For phase 5 of my re-branding, I have developed a new version of DanSchawbel.com. As noted in a post a few months back, DanSchawbel.com was to represent the future of recruitment and force my readers to purchase their domain name (yourname.com) immediately. You are your Google results, so ensure your domain is purchased and ranks …
Busy is no longer a differentiator
While at work (yes I do have another full-time job at EMC as their social media expert), I overheard an employee say “busy is no longer a differentiator.” Despite his emotional stress, work exhaustion, deliverable overload and the fast pace of technology, there is a parallel we can make to social media and our brands. …
The more consumable formats the better
People are drawn to media in many consumable formats. Whether it be audio, video, magazine, blog post or more, people are in tune with their preferences. If your blog only offers standard text posts, then those that consume media differently will be swayed to subscribe to other blogs that provide that service. If you’re hosting …
Re-branding Phase 4: The 2008 Personal Brand Awards
The 2007 Personal Brand Awards have come to a close. In light of the 10th Anniversary of Personal Branding, as well as the evolving online brand I’ve created, the 2008 Personal Brand Awards officially debut. In 2007, personal brands such as Rohit Bhargava, Carl Chapman, Team Unbeige, Jason Alba, Darren Rowse and Brett Farmiloe were …
10th Anniversary of Personal Branding – Global Telesummit
The personal brand has not been guessed for Brand Autopsy #5. Take a stab at it!
Personal branding has come a long way since 1997, when Tom Peter’s wrote “A Brand Called You.” In celebration of the 10th Anniversary of Personal Branding there will be a global telesummit (dial-in conference) with speakers in various fields …