Grow Your Brand Inside a Company and Then Break Free
Today, I spoke with Peter Kim, whose had a very inspirational career, starting at Puma, then Forrester Research and now he’s broken away to help lead a new startup. I met Peter at the beginning of this year and we finally got around to this interview. Peter shares some great perspectives on what it takes …
By Not Having a Website You Lose Brand Equity Every Second
There are a lot of great personal brands out there that are losing the opportunity to build brand equity in their eBrands (internet properties).
For instance, if you write a guest blog post or an article for an online magazine and don’t have a website, you miss the chance to:
increase the PageRank of your…Gen-Y Brands Will Hold the Recruiting Power Very Soon!
Today, I spoke with Tamara J. Erickson, who completely made my day. She’s a generational expert and her latest book is on Gen-Y. The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …
What Do Your Google Results Say About You?
I spoke with Paul Dunay last night, who is the Global Director of Integrated Marketing at Bearing Point, as well as a B2B technology marketing blogger. During our call, we talked about people’s Google results and what that says about them. Our conversation sparked this post, which deals with identifying your current “Google results” situation …
Battling Recession 2.0 by Becoming the CFO of Your Brand
Today, I spoke with Kimberly Palmer, who is an senior editor for the U.S.News & World Report. She has a great view on what it takes to be financially competent. I brought her out today to talk about the recession and what we can do as brands, in order to be financially secure and protected …
10 Step Intermediate Guide to Blogging Your Personal Brand
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re a beginner, please see my previous post on blogging your personal brand.
Once you’ve mastered the basics of blogging, such as setting up your site, publishing regularly, and finding your voice, it’s time to …
How to Build Your Brand While Being in a Relationship
Today, I spoke with Brenda Della Casa, who is a dating and relationship expert. We’ve had a discussion about dating, as it relates to personal branding, in the past. Now it’s time to dive deeper into how successful relationships can work, while you are working hard to build your personal brand. It’s not easy managing …
Personal Branding Clam Model of Protection
From time to time, I like to create models for some of my bigger ideas. At the end of last year, I contrived the Octopus Model of Relevancy for personal branding. It states that personal branding is made up of eight different topics, which all surround the head of the octopus (the personal brand).
This …
Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead …
Magic Johnson Reinvents His Brand From Basketball to Business
Branding Magic Johnson
When I think of Magic Johnson, the following words come to mind:
Lakers – He took the Lakers NBA team to many championships. Basketball – He played basketball for most of his life. HIV – While playing basketball he was diagnosed with HIV. Philanthropy – He founded the The Magic Johnson Foundation.…