Personal Brands Are More Successful in Diverse Teams
Today, I spoke with Scott E. Page, who is a professor at Michigan and is extremely knowledgeable when it comes to diversity. For the benefit of my blog readers, I asked Scott a lot of questions on how diversity in teams is crucial to building a strong personal brand. One of the main conclusions you’ll …
The Top 5 Ways to Brand Yourself Inside Your Company
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
I’ve already gone over the top 5 personal branding myths and feel that some people just have a lack of understanding on this topic, and are afraid of it, so they go against it.
Personal branding …
Exclusive Interview with Marketing Pioneer David Aaker
Today, I spoke with marketing pioneer, David Aaker, about his new book “Spanning Silos.” The main idea we talk about is how silos are impediments to great marketing. Silos isolate people, ideas and creatvity and by making it a corporate wide issue, companies can become more successful. Innovation is the key these days and when …
Your Personal Brand is Public on Facebook PERIOD
[youtube=http://www.youtube.com/watch?v=SZCLLuVQpKw]
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Public search listings – past
I was going to blog about this a long time ago, but I found a recent post on the Inside Facebook blog that pushed me to do this one. What a lot of people don’t know is that when you search for someone’s name …
Unlocking Personal Branding Secrets on Second Life and MySpace
Today, I spoke with Sean Percival, who has written a book on MySpace and Second Life, both of which we haven’t discussed on this blog. I don’t use either of them, so I can’t give you advice, but Sean certainly can. From this conversation, you’ll notice that these social networks work better for some people, …
Personal Branding and the Perils of Word of Mouth Marketing
A brand name is destroyed
I went back to visit some college friends a few days ago and my friend introduced me to this decent looking girl. She was very friendly and cool. About an hour into the conversation, my good friend pulled me aside and told me (word of mouth) of her bad reputation …
Are Personal Brands Protected on Social Networks?
Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very …
College Students Require Personal Branding Classes
One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are all at …
Communicate Your Personal Brand Effectively or Suffer
Today, I spoke with Holly Weeks, who is a Harvard University professor, as well as an author and writer. She studies and writes about how people communicate in the workplace and, more or less, in general. I think the most important skill is communication, through writing or between people. Think of all the emails you …
The Road to Me 2.0: Be the Commander of Your Career
[youtube=http://www.youtube.com/watch?v=Fp_9NmFKjkM]
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I’ve been patiently waiting for months to tell you my main message in Me 2.0: Build a Powerful Brand to Achieve Career Success. I’ll be speaking about this message for the rest of my life and it flows throughout my entire book, as well as all my forthcoming presentations. …