How to Build a Successful Community For Your Personal Brand
Today, I spoke with Seth Kahan, who is a speaker, author, Fast Company blogger and extremely knowledgeable when it comes to building communities. I think this topic is extremely important because you can be very successful in today’s world if you own a community based on your area of expertise. It’s not enough just to …
Success story: Build your dream, one LinkedIn contact at a time
Editor’s note (Archived, 2008): This success story was originally published on November 5, 2008 and is preserved for historical context. Platform names and quotes remain as originally written.
What if one thoughtful outreach to the right person moved your dream closer this month?This archived LinkedIn story shows how a single, well-aimed connection — backed by …
Interview with the Luke Skywalker and Obi Wan of Recruitment
Today, I spoke with Chris Russell (Luke Skywalker) and Peter Clayton (Obi Wan Kenobi). Since I started blogging, I’ve been following both of these recruiting pioneers and media producers and I wanted to interview both of them simultaneously about their new project, JobRadio.fm. When Chris makes a big move, people watch and when Peter talks …
The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!
I’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “Me 2.0: Build a Powerful Brand to Achieve Career Success.” I’ve spoke about how …
An Interview with the Man Who Coined Consumer-Generated Media
Today, I spoke with Pete Blackshaw and it was tremendous. This is certainly one of my favorite interviews to date, out of over 50! Pete is the man who coined “consumer-generated media.” He’s also a top executive at Nielsen, an author, speaker, cofounder of the Word-of-Mouth Marketing Association, a columnist and much more. It’s hard …
Can You List Your Personal Brand Attributes?
I think one of the more useful exercises in personal brand discovery is listing your brand attributes. How do you describe your personal brand? Today, I want to quickly go over the reason for choosing various attributes (personality adjectives, qualities), by using myself as an example. I want all of you to write down at …
It’s Time For You to Become a Master Brand Using LinkedIn
Today, I spoke with Rich Brooks, who has an in-depth knowledge of social networks, runs his own consulting company and writes for Fast Company and MainToday.com. LinkedIn, the largest professional network, has received a lot of press lately, including an article by Rich Brooks that I discovered earlier this week. Many people aren’t using LinkedIn …
10/30/08: Personal Branding News and Recommendations
News
There is still time to get the free sample issue of Personal Branding Magazine, starring Gary Vaynerchuk, David Allen, Keith Ferrazzi and Robert Cialdini. If you would like to subscribe to get your full issue on November 1st, it’s $12.95 per year to get 4 issues. 50% of proceeds benefit the American Cancer Society.…
Men Are More Interested in Performance than Brand Image
Today, I spoke with Mark Tungate, who is a UK branding expert and author. In this interview he reveals very interesting research on how to market to men, as opposed to women. If you’re a man reading this, some things may surprise you. If you’re a woman, you will probably just laugh and agree with …
10 Ways You Shouldn’t Brand Yourself in a Bad Economy
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Everyone is writing posts on the economy and tips for beating it. I thought I would join in, but with a personal-branding angle to it.
Below is my top 10 list of ways you shouldn’t brand …