A Single Email Can Make or Break Your Personal Brand
Today, I speak with Will Schwalbe, who is an author and long time publishing rockstar. One of the most overlooked aspects of one’s personal branding strategy is their use of email. Email is used a lot in our communications, sometimes more than phone and in-person meetings. If you don’t brand yourself properly in every single …
Your Network Will Soon be a Job Qualification
Subscribe to my podcast series
Web 2.0 and the need to be hyperconnected
Right now, we live in a world, where we can almost “touch” anyone we want. Instead of six degrees of separation, we are at three degrees. It has never been easier to meet someone, especially when we see whose friends with whom …
A Journey into the Mind of a New York Times Reporter
Today, I speak with Sarah Lyall, who is a reporter in London for the New York Times. I try and get in her head about social media’s impact on traditional media, as well as how to be a successful journalist, and the importance of breaking from from your geography to work abroad.
What is your …
Personal Branding In Personal and Work Situations
Subscribe to my podcast series
I get asked by a lot of press, friends, former colleagues and blog readers about how I maneuver my personal brand, from my full-time position at EMC and everything I do outside of work. People always wonder how to brand yourself in certain situations, while still remaining true to yourself, …
Exclusive Interview with NY Times Bestselling Author Dan Ariely
Today, I spoke with Dan Ariely, who is a professor at MIT and Duke University, as well as a New York Times bestselling author. This made for a very interesting interview and it’s in both podcast and written form below. You will learn about some of the irrational behavior we do on a reoccuring basis …
Using Your Personal Brand Name to Brand Products or a Company
I’ve been thinking about how we brand ourselves, in combination with a product or company for a while now. Geoff Livingston and Ari Herzog both sent me notes to inspire today’s post. Many times, you will see authors (such as David Allen), speakers (Tom Peters and Anthony Robbins) and consultants use their personal brand name …
Uncovering Many Brand Misconceptions with Martin Lindstrom
Today, I speak with Martin Lindstrom, who is one of the premier branding legends. He spends a lot of his time consulting Fortune 500 clients, speaking, writing books and researching trends in branding. During this interview he uncovers some brand misconceptions and reveals the truth, using his experience and research.
Martin, in your words, what …
Success story: Accept a Facebook friend request and a new job
Editor’s note (Archived, 2008): This success story was originally published on October 17, 2008 and is preserved for historical context. Platform names and quotes remain as originally written.
What if a single, thoughtful connection turned into your next role this quarter?
This archived Facebook story shows how a genuine social touch, supported by visible proof …
Need a Source of Inspiration to Stand Above the Poor Economy?
Today, I interview John Seabrook, who is a writer for The New Yorker and book author. The theme for today is inspiration. I think everyone needs some inspiration in their lives to get them through the good and bad times. The problem many people have is that they don’t know where to find inspiration, in …
Our Lives Have Become One Giant Marketing List
Overview of the marketing list phenomenon
I’ve been thinking a lot of how web 2.0 has given way to mass, yet niche, marketing. If you are in this space, then you might want to take a second look at the communities you’ve joined, your blog and other social tools that you’re currently using. To me, …