Conquer Fear and Add the Leadership Attribute to Your Brand
Today, I interview Larina Kase, who is a speaker and New York Times bestselling author. Today, the topic is conquering fear, rising to the occasion and obtaining leadership skills. It’s challenging to break yourself out of your comfort zone and try new things, especially when it’s in our DNA. Larina is going to explain how …
How to Ensure You’ve Claimed Your Brand on Social Networks
It’s time to protect your personal brand. This is a very serious matter!
Domain names
I’ve spoken about claiming your domain name to secure your personal brand before. For those of you new readers, this means going to your local hosting service and registering yourname.com immediately, before someone else takes it from you. You can …
Learn How to Brand Yourself From a Rabbi!
Today, I interview Rabbi Levi Brackman about what Judaism can teach us about personal branding and how to become more successful in business. We talk about how “spiritual entrepreneurship” and how you can take concepts in the Torah and apply them to real life business situations. I also asked him questions about perception and Jewish …
The 2 P’s and 4 C’s of Personal Branding
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Today, I wanted to touch on what I’m calling the 2 P’s and 4 C’s of personal branding. A lot of people have their own lists, but I felt the need to share mine with all …
Interview With a Coca-Cola Executive About Personal Branding
Today, I spoke with Jerry Wilson, who is an executive with The Coca-Cola Company, which is the leading global brand. During this conversation we touch on the basics of personal branding, how both Coca-Cola and Jerry have built their brands co-jointly, how to build your brand whether you’re a college student or CEO and how …
When Your Personal Brand Becomes a Commodity You LOSE
You can’t market your brand if it’s a commodity. Instead, people with empty pockets (a low hiring budget) might take pity on you and offer you something. A commodity has no differentiating traits or skills and cannot command a premium price (compensation). Also, when you are branded as a commodity, you have negative job security, …
Give a Millennial a Trophy and They’ll Work For You
Today, I spoke with Ron Alsop, who has been a Wall Street Journal Columnist and author for a while now. One of the most written about topics in the world today is my generation, the millennials (also known as Gen-Y). Ron shares some great insight on what my generation demands from companies and how companies …
Do You Need a Company or Product to Brand Yourself?
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Personal branding is starting to be discussed more and more in the blogosphere and in the real world, which is awesome, but I think some of the messages out there are misleading. The latest threat to this topic comes from a Mediabistro event starring Gary Vaynerchuk, Loren Feldman and Julia …
Interview With a Former EVP of Walt Disney World Resorts
Today, I speak with the ever insightful and knowledgeable Lee Cockerell, who was an Executive Vice President of Walt Disney World Resorts. He is now retired and got his first book published, called Creating Magic. Believe it or not, he is using many social media tools, including his own blog and Twitter! My friend Greg …
Web 2.0 Has Made Sleep An Opportunity Cost
[youtube=http://www.youtube.com/watch?v=Nzxgj1X5xpc]
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Before I get into this post, I’d like to say that this post marks my 400th post since March 14th, 2007.
I know what you must be thinking, “Dan you’ve officially lost your mind.” In the past two weeks, I’ve really been thinking about sleep being an opportunity cost …