News
There is still time to get the free sample issue of Personal Branding Magazine, starring Gary Vaynerchuk, David Allen, Keith Ferrazzi and Robert Cialdini. If you would like to subscribe to get your full issue on November 1st, it’s $12.95 per year to get 4 issues. 50% of proceeds benefit the American Cancer Society.
Free eBook
My friend Chris Ferdinandi is a Gen-Y star in the area of HR. He just released his first free eBook called “Pushing Performance.” It is a step-by-step guide to driving individual and organizational performance. In order to receive your own complimentary copy, you should go subscribe to his blog. Chris’s blog is called “Manager’s Sandbox,” which was developed to help HR professionals create a more productive and successful workforce.
As many of you already know, HR is represented as one of the 8 arms in my famous Octopus Model of Relevancy Model, which is also one of the cores concepts in my book. In Chris’s book, you will learn the basics of HR and how to get motivated and stay motivated at work!
Book review
Tribes, by Seth Godin
The best part about world recognized brands is that you don’t have to introduce them. Instead of wasting time telling you that Seth is a bestselling author many times over and that his blog is #1 on AdAge150, I’d rather tell you about a book that I feel will change your life. I do see a few synergies in my new book, Me 2.0, relative to Tribes, such as the idea of personal empowerment and leadership to be successful. Seth’s writing technique is very powerful and fun!
First, I’d like to go over how Seth marketed this book, then I’ll reveal my favorite segment of the book, which I read at midnight last night.
Seth Godin’s million dollar “relationship” marketing plan
- Created preliminary book buzz with a few blog postings
- Established a teaser and community dedicated to the ideas in the book
- Asked blog community for their pictures to include on the inside cover (Picture to the right: I’m pointing to my avatar on the inside cover)
- Send his book out, via Penguin PR (most likely), to traditional press and bloggers
- Setup a teleseminar book tour with fellow brands Dan Pink, Keith Ferrazzi and Pam Slim.
Book excerpt – Scott Beale’s Party, Pg. 37
“Here’s a simple example of a tribe enabled by new technology. Scott Beale is an impresario with a long history of innovation and leadership. His company, Laughing Squid, does everything from Web hosting to T-shirts, from laser engraving to arts listings. In short, he leads an eclectic tribe.
At the SXSW conference in 2008, Scott got tired of waiting in line to get into the Google party. So he walked down the street, found a deserted bar , grabbed some tables in the back, and fired up his cell phone. Using Twitter, he announced: “Alta Vista Party at Ginger Man.” Within minutes, eight people showed up. Shortly thereafter, fifty. Then there was a line out the door.
. . . . It’s important to note that Twitter merely enabled the event; it didn’t cause it to occur. Unless Scott had earned the respect and permission of the tribe that follows him, he would have been all alone at the bar. The party didn’t take four minutes to organize; it took four years.”
Other book recommendations
World Wide Rave by David Meerman Scott
David seems to publish at least one book a year now and it certainly inspires me and pushes me harder to make my first book a success. His latest book sounds incredible! In World Wide Rave, David reveals the most exciting and powerful ways to build a giant audience from scratch.
A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit your Web site and your blog because they genuinely want to be there.
Age of Conversation: Why Don’t They Get It?
A while ago, a few of my close friends in the blogosphere, Drew and Gavin, got a hundred bloggers to all write a chapter each of a book and then sold the book for Variety the Children’s Charity. It was called the Age of Conversation. The book was so successful that they pooled their network together, which is over twice as big now, to include 237 authors from 15 countries. The result is the Age of Conversation 2, which went on sale this week. You can go buy it right now.
I was one of those authors and my chapter is something you just can’t miss out on. It’s called “Life in the conversation lane – eBranding for the masses.” I’ll let you use your imagination or credit card to learn more 😉
