Social Media Does Not Prepare You For…
So I’ve been doing a whole lot of interviewing for a Social Media Manager position here at SocialMediaMarketing.com. With so much content online about interviewing best practices, I thought that everyone would be an expert in interviewing, especially if you hang out in the blogosphere. There are so many career blogs out there with solid …
My Personal Branding Journey Part 9: Maintaining Your Brand
This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …
The Power of Someone Who Believes in You
Playing host to family visiting me in southwest Florida recently I took my guests on a tour of the winter estates of Thomas Edison and Henry Ford in Fort Myers. I had never realized before that that the two men knew each other, much less had homes right next door.
But what fascinated me the …
Personal Branding Interview: Dave Ulrich
Today, I spoke to Dave Ulrich, who is one of the most well-known HR thought leaders in the world, winner of many awards and author of many books, such as HR Transformation. In this interview, Dave talks to us about talent management, how to retain employees, five categories of leadership, if social networks should be …
Are You Ready to Contact Literary Agents with Your Idea for Writing a Nonfiction Book to Build Your Brand and Promote Your Business?
Getting a literary agent to represent you is an essential step toward getting profitably published. Literary agents are necessary to help you get around the “gatekeepers” at most publishers; most publishers won’t even look at unsolicited manuscripts.
A good agent will save you time by knowing which acquisitions editors and publishers are most likely to …
Distinct or Extinct: 8 Tips to Turn Mundane Projects into WOW Projects That Build Your Brand
Can you remember the last time you completed a “WOW” project? A project you’ll still be bragging and chortling 10 years from now, as Tom Peters would say? If not, rest assured that you can make your work matter – but only if you take proactive steps to make it work for you.
Every assignment…My Personal Branding Journey Part 8: Communicate Your Brand with Good Blogger Relations & Twitter
This is the eighth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In writing this series of posts, I’ve been trying to strike a balance between discussing why I began this personal branding journey while at …
Bright Shiny Objects and Babies Like Me
I have a baby brain, even now after all these grown-up years.
A baby’s brain is exceptionally plastic, “captivated by the most unexpected events” and keen on seeing probabilities, while not terrifically impressed by certainties, per Alison Gopnik in Sunday’s New York Times.
Sounds like an entrepreneur’s brain, at least during the start up phase …
Personal Branding Interview: Martin Yate
Today, I spoke to Martin Yate, who is the New York Times bestselling author of the Knock’em Dead series of career books and is now an evangelist for GoSavant, a video-based career training center. In this interview, Martin gives his top resume and cover letter tips, shares some insight into how he’s built his personal …
You’re Known for Your Mark of Highest Visibility
I’ve been thinking a lot about visibility and branding and have come to the conclusion that your mark of highest visibility is what you will be known for. For instance, if you star in a blockbuster movie, or you’re latest album went platinum or you’re the CEO of a major company, or your blog becomes …