How To Make The Most of a Celebrity Interview
If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do.
Background storyFor the past 3 years running, there’s been a guest blogging contest on my blog JobMob each summer. Every year the prizes have gotten better and better, but …
7 Habits of the Successfully Published, Part 1: Planning
Writing and publishing a book has been, and still is, the most effective and documented way individuals can build their personal brand of awareness, credibility, and respect. Books attract new business, pre-sell your credibility, and open doors of opportunity. Books are the ultimate “business card.”
Whether you’ve recently graduated …
Prep for the Future with Lessons from the Present
Advice for the employed: learn well from the struggles of your unemployed friends…
With the unemployment rate remaining at a record high for so many months, a lot of advice has been published to help the job seeker. But what about those who remain? They’re a group less likely to seek out career advice because …
How to Talk About What You Do
How do you respond when someone asks, “What do you do?”
Most people reply, “I’m an accountant,” or, “I’m a writer.” What follows is usually a polite nod, an awkward silence or a blank stare.
Everybody has pre-conceived notions about accountants, and writers, and every other profession. If Bob hated his first chiropractor, he may …
Creating an Online Presence to Develop Your Brand
As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business models in journalism) or areas of news that I simply enjoy being informed about (local …
YouThinkInc Versus GroupThinkInc
In Sunday’s New York Times magazine, there’s an inventors’ support company featured, Quirky.com. It’s purpose is to take your crazy idea and put it out in the Quirky community for a group grope on what your concept would be if it were better than what you could think of on your own. I love this …
Personal Branding Interview: Kit Yarrow
Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …
Has the Word “Humble” Changed From Web 1.0 to Web 2.0?
A lot of people confuse personal branding with shameless self-promotion and for good reason. Personal branding involves letting your audience know that you exist, including your achievements, what you stand for and what you can provide to them. Branding would be ineffective if you just did it for a single day, which is why our …
Personal Brand and Word of Mouth – Part 2
This is part two of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
Personal Branding Interview: Perez Hilton
Today, I spoke to Perez Hilton, who is the founder of the extremely popular gossip blog, perezhilton.com. He’s also a television personality, radio show host, a clothing line, books and has his own record label. I recently featured Perez in my BusinessWeek column, which talks about how he’s expanded his brand into new areas, while …