Creating an Online Presence to Develop Your Brand
As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business models in journalism) or areas of news that I simply enjoy being informed about (local …
YouThinkInc Versus GroupThinkInc
In Sunday’s New York Times magazine, there’s an inventors’ support company featured, Quirky.com. It’s purpose is to take your crazy idea and put it out in the Quirky community for a group grope on what your concept would be if it were better than what you could think of on your own. I love this …
Personal Branding Interview: Kit Yarrow
Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail. In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …
Has the Word “Humble” Changed From Web 1.0 to Web 2.0?
A lot of people confuse personal branding with shameless self-promotion and for good reason. Personal branding involves letting your audience know that you exist, including your achievements, what you stand for and what you can provide to them. Branding would be ineffective if you just did it for a single day, which is why our …
Personal Brand and Word of Mouth – Part 2
This is part two of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
Personal Branding Interview: Perez Hilton
Today, I spoke to Perez Hilton, who is the founder of the extremely popular gossip blog, perezhilton.com. He’s also a television personality, radio show host, a clothing line, books and has his own record label. I recently featured Perez in my BusinessWeek column, which talks about how he’s expanded his brand into new areas, while …
World Wide Rave with Your Personal Brand
Great video from David Meerman Scott author of the new book entitled World Wide Rave.
While you watch the video think of the implications for your personal brand or your business and what you can be doing to get ahead and reach your goals!
What is clear is that those who do something different and …
Four Young Entrepreneurs You Need to Know
It’s never too early to start your own company. No matter how difficult you think it may be or how outrageous you feel your idea is, you have the chance to build something great that you truly love and are proud to be a part of.
The four young entrepreneurs below have overcome many obstacles …
Personal Branding Interview: Alan Deutschman
Today, I spoke to Alan Deutschman, who writes for Fortune Magazine, GQ, Vanity Fair and New York Magazine, while being the author of the new book, Walk the Walk. In this interview, Alan tells us why most aspiring leaders don’t actually become leaders, gives us an example of a leader that walks the walk, authenticity, …
Reader Feedback: How Important is Dressing Well?
I had a hearty chuckle when I saw this tweet last week from @employmentguru (aka Jay Hofmeister of the Resume Bay):
“What is proper business attire for job fairs? Dispatch had a picture of people at a job fair, I thought it was Woodstock”
But this weekend, when flipping through the New York Post, an …