How to Greet Defeat and Come Back Richer
Coke had New Coke. Tylenol had poisoned pills. General Motors has bankruptcy. What do these big brands have in common, and what can you take away from their experience?
Resilience, the ability to bounce back from a significant stressor, is definitely an attribute of successful brands, personal and otherwise. We all experience loss, failure, betrayal, …
Brand Yourself Before Someone Else Brands You
Discovering your personal brand is the first step in the personal branding process for a reason. If you don’t know what you’re brand is then how are you going to convey it to the world? Your brand is what you will be known for. When your name or image is seen or heard, what will …
Personal Branding Interview: Paul Dunay
Today, I spoke to Paul Dunay, who is an ex-Personal Branding Blogger, author of Facebook Marketing for Dummies and is the Global Managing Director of Services and Social Marketing for Avaya. In this interview, Paul tells us why the web is the best place for marketing, how he got his book deal by blogging, tips …
Personal Brand and Word of Mouth, Part 4
This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value. It makes all the difference between positive or negative word of …
Digital First Impressions Part II
My post last week on digital first impressions created some good debate and awesome comments! I wanted to dive into one of the points that was brought up, offer a few more insights and add some focus to an evolving trend in personal branding.
From Barry:
Nice ideas about digital first impressions. However, I think …
7 Habits of the Successfully Published, Part 2: Discipline
Although not-yet-published authors (i.e., dreamers), often view writing a book in terms of creativity, inspiration, and talent, successfully published authors–and the book coaches they depend on–place the emphasis on discipline.
Discipline may not be as glamorous as creativity, but discipline is–ultimately–the foundation of writing and publishing a book that establishes your personal brand, drives new …
Oh no!… Not another “How to be a great blogger” blog post :)
The internet has provided a platform that allows anyone to call themselves an “expert.” Because of this, every blog post is teaching you how to be more productive, how to build a better company, or how to make more money. There is now so much content on the internet that I can’t quickly differentiate quality …
Personal Branding Interview: Mike Sacks
Today, I spoke to Mike Sacks, who is an editor at Vanity Fair and is the author of And Here’s the Kicker. Mike talks to us about how important it is to build a website on your domain name if you’re a writer, how to start a writing career and advice for getting to write …
The Excellence Equation: Passion and Commitment
When someone seems stuck in their career and unsure of their next step, a question they’re often asked to answer is, “What are you passionate about?” That seems like a logical starting point. After all, when you’re working on your passion, whatever it is, the belief is that you’ll enjoy yourself more and be more …
Personal Brand Audit: What’s Your LinkedIn Score?
This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date.
LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How …