When the Boss Invades Facebook
Don’t panic. It’s just a little invite from your boss. But seriously, what would you do if your boss were to find you in Facebook and sent a request to be your friend? Now, your boss will see your photos in the last …
Personal Branding Interview: Gary Vaynerchuk
Today, I spoke to Gary Vaynerchuk, who I also interviewed for the sixth issue of Personal Branding Magazine. This time, he’s back and his new book, Crush It!, is coming out soon. I caught up with Gary before his life becomes crazy and asked him questions about his marketing platform, traditional media against new media, …
How to Find Executives with “Juice” On Twitter
Dan Schawbel recently wrote an absolute must read blog post entitled: Branding by Association is the Single Most Powerful Idea in Personal Branding. He explores, in depth, the idea of “branding by association”, a concept that can propel you towards your goals faster and create more opportunities along the way.
I have used the “branding …
Personal Branding Interview: David Gelles
Today, I spoke to David Gelles, who is a reporter at The Financial Times and has been in the media industry for years, at places such as Forbes, The Miami Herald and The New York Times. In this interview, David talks about how social media impacts different types of people, how journalism and his role …
How to Deal with a Needy Client
If you’re an agency or a consultant, then you’ve faced a needy client one time or another. You know who I’m talking about:
They call you multiple times a week to get updated on what’s going on with the project They frantically feel like the world is ending because they haven’t seen results since last…My Personal Branding Journey Part 7: Strategies for Creating an Online Presence
This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If …
Some Final Words on Maximizing Big Events
After my recent series here on Networking at Conferences, I received a number of questions from folks who wanted just a bit more guidance on specific aspects of making the most of their conference experience. So I thought I’d wrap up the series by answering some of the most popular and interesting questions in hopes …
Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow
This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand. In …
Reputation Accounts For 30-70% Of Your Value
Branding on the right attributes is the difference between a leader and loser.
Before we called it personal branding, the overarching term for what society thought about you was simply your “reputation.” Of course, that society may have been your middle school classmates who always picked you last for dodge ball teams. Even if you’d …