Some Final Words on Maximizing Big Events
After my recent series here on Networking at Conferences, I received a number of questions from folks who wanted just a bit more guidance on specific aspects of making the most of their conference experience. So I thought I’d wrap up the series by answering some of the most popular and interesting questions in hopes …
Blogger Code of Ethics – Do We Need One?
Should bloggers have a code of ethics like journalists do? My last post on Personal Branding Blog about Four Reasons You Aren’t Getting Book Publicity from Bloggers caused a stir concerning bloggers having or not having a code of ethics. Here are some interesting quotes from the comments section:
Susan de la Vergne commented:
“If …
My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow
This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand. In …
Reputation Accounts For 30-70% Of Your Value
Branding on the right attributes is the difference between a leader and loser.
Before we called it personal branding, the overarching term for what society thought about you was simply your “reputation.” Of course, that society may have been your middle school classmates who always picked you last for dodge ball teams. Even if you’d …
Personal Branding Interview: Bob Garfield
Today, I spoke to Bob Garfield, who is a columnist for AdAge and the author of his latest book The Chaos Scenario. In this interview, Bob talks about his new book, his opinion on the impact of social technologies on media, where radio and TV will end up, and his future media outlook.
What is…Branding by Association is the Single Most Powerful Idea in Personal Branding
When Katie Konrath, our Sunday Personal Branding blogger, wrote about being connected to important people can build your brand, I smiled. Possibly without knowing, she had touched on what I believe as the single most powerful and effective way to become more successful. I actually wanted to write a post about this a long time …
Make Sure You Avoid this Online Branding Fiasco
Earlier this week, I heard about an acquaintance who had misrepresented himself on LinkedIn. He changed his profile to only show partial information about his work history. Plus, he added a company profile for his new consulting business and grossly lied about his 2009 revenue and the number of employees he had. All those changes …
Personal Branding Interview: Chris Anderson
Today, I spoke to Chris Anderson, who is the editor-in-chief of Wired Magazine, as well as the New York Times bestselling author of both The Long Tail and Free: The Past and Future of a Radical Price. In this interview, Chris explains (possibly for the first time) the impact of the free economy on branding, …
If You Build It, They Will Come
If you haven’t created your personal brand or it’s not what you want it to be this post will give you some inspiration to get started.
Ready, set, goUnfortunately, many people spend too much time thinking about building their personal brand instead of getting started immediately in the building process. This wastes time and …
5 Ways to Destroy Your Personal Brand
Building a strong personal brand also means avoiding the mistakes that can ruin a personal brand. Here are 5 kinds of mistakes that could cost your personal brand dearly.
Personal branding mistakes I hope you never make1) Lying on your resume
You’ve heard it before and I’ll say it again. Whether to embellish your …