The Best Source of Personal Brand Success is Already With You
“It is literally true that you can succeed best and quickest by helping others to succeed.” Napoleon Hill
It’s been said that the most lucrative source of profit for most companies is in their existing customer relationships. And, that it takes more effort to get new customers than to keep your current customers happy and …
Unconscious Personal Branding
We talk a lot here on the Personal Branding Blog about how to project a personal brand effectively. But, what about the messages we unconsciously project? In the last couple years, I’ve lived in some very different environments – and it’s incredibly interesting to see how I needed to change simple automatic behaviors just to …
Balancing Casualness and Formality
I just spent the past week at an industry conference, and after returning home, have come to appreciate the intricacies of personal branding and how you should conduct yourself when meeting a slew of new people, especially in a business setting.
The truth is, I am fond of people watching; I am fascinated by human …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…Personal and Professional Brand Balance
In the words of the great comedian Mitch Hedburg
“You cannot make all of the people happy all the time, and last night all of those people were at my show.”
This is as true in life as it is on stage.
Unless you are an independent contractor, consultant or community marketer, your personal brand …
President G.W. Bush: The Brand Challenge
He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …
Your Personal Brand Has a Half-life
Relationships are only as strong as the value placed on the relationship by the least interested party. In other words – reciprocity defines the value of a relationship.
Consider: a guy may invest a great deal into a potential relationship with a girl (flowers, concert tickets etc). However, the bonds of their relationship are …
How To Find The Perfect Relationship and Your Dream Job
Now that’s a headline to get excited about. Although I cannot provide all the answers in a single post, Shawn Graham’s new book “Courting Your Career” may help you. The same dating game that we all go through is similar to our job search. For you to stay at a company for over a year, …
Soft Skills are Necessary for Personal Branding in Any Work Environment
Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigious professional services firms, including Bain & Company, Bank of …