Strengthen Your Personal Brand by Leveraging It to Help Others
If choice overload for evening activities was a challenge living in New York City for so many years, I definitely don’t have that problem now that I’m living Florida. For reliably good entertainment, my husband and I find ourselves quite regularly at the Naples Philharmonic, five minutes from home and with a great track record …
Should Personal Branding Take a Page from Celebrity Branding?
I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”. It started with the movie studios in the 1920s and 30s. Studios would select talented actors and create roles for them, complete …
Is Your Personal Brand Getting Flabby? 5 Ways Networking Can Help Get It Back in Shape
Much to my husband’s chagrin, I’ve never been much of a skier. No matter how hard he’s tried to make it enticing, and no matter how much I’ve appreciated the luxe accommodations and the Austrian ski instructors, the skiing itself just hasn’t been a good fit. On a trip to the French Alps a few …
Why Connecting with Important People Helps Your Brand
I’ll admit it. Last week, I sent an @ reply to MC Hammer on Twitter.It’s not what you think. I wasn’t looking for fashion tips, or trying to break into the music world. Far from it! Actually, I had just seen a video on YouTube of a horse race where the winner was owned by …
Right Message, No Results? Why Audience Matters and How to Find The Right One
Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.
He writes: “I feel my presentation is adequately polished, I follow up …
How to Show Resilience in a Crisis
My grandpa just died. Well, one of them. And I am in a state of total shock.
But it is Sunday night, and a lot of people are still counting on me. Which is why I’m writing this post.
I get that I can get out of everything if I just tell people I have …
The Best Source of Personal Brand Success is Already With You
“It is literally true that you can succeed best and quickest by helping others to succeed.” Napoleon Hill
It’s been said that the most lucrative source of profit for most companies is in their existing customer relationships. And, that it takes more effort to get new customers than to keep your current customers happy and …
Unconscious Personal Branding
We talk a lot here on the Personal Branding Blog about how to project a personal brand effectively. But, what about the messages we unconsciously project? In the last couple years, I’ve lived in some very different environments – and it’s incredibly interesting to see how I needed to change simple automatic behaviors just to …
Balancing Casualness and Formality
I just spent the past week at an industry conference, and after returning home, have come to appreciate the intricacies of personal branding and how you should conduct yourself when meeting a slew of new people, especially in a business setting.
The truth is, I am fond of people watching; I am fascinated by human …
Your Brand Influence is NOT a Metric
Inbound links tell a story. But they don’t tell your brand story.
Brand value is more than a series of data points. Your brand value is equal to your level of influence. But is influence quantifiable?
Real influence is illustrated in the following scenarios The boardroom is in disarray with dozens of voices and opinions…