Tag: relationships

Brand Identity & Self-DiscoveryCommunication & NetworkingNews & AnalysisPositioningPublic RelationsRelationship NetworkingReputation Management

President G.W. Bush: The Brand Challenge

He served his country to the best of his ability for 8 long years. Yet despite his good intentions his nation did not seem to approve of his actions. And so, after countless hours campaigning and nearly a decade of public service, he leaves behind a personal brand in shambles. This is not the legacy …

Interview

Soft Skills are Necessary for Personal Branding in Any Work Environment

Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigious professional services firms, including Bain & Company, Bank of …