Branding Mistakes to Avoid
Branding is an important component to business success. But too often, business owners leave branding to chance or don’t direct their branding efforts. Here are some common branding mistakes and what to do about them.
No Defined Brand MessageBranding often gets confused with taglines and logos, but these aren’t brands, they’re representations of a …
7 Things to Maximize Your Return on Networking Events
Last week, I focused on the 5 Things You Need to Stop Doing Now to Make Strong Connections in 2015. This week, I’m focusing on you busy professionals who are challenged by making time and maximizing the networking events you attend.
1. Build the conversation
A conversation can get rather dry if you don’t know …
Strategies to Increase Need for Services
Selling services can be the most frustrating occupation ever conceived if you aren’t making sales. In fact, it can make one feel quite inadequate. Instead of letting emotion take control, use analytical review to turn the situation around. Simple corrective actions may make a huge difference. Here is a quick example:
1. Become familiar with …
Personal Branding Weekly – There is No Box
“Think out of the box” seemed to be the mantra for an entire decade. What if you approached this a bit differently and realized that there is no box? The only boxes are often the ones we create ourselves. Often, we supply the hammer and nails to create “this box”.
When the book “The 7 …
What Connections Help Build Community Around Your Brand
It’s no secret that in the workplace, communication plays a major role in the productivity of the workforce. Where people are able to communicate and share thoughts and ideas freely, the quality of results increases significantly. You need to foster that sort of communication with people outside the workplace. The magic lies in diversifying the …
Vitality Drives Healthy Business
A common topic among experienced entrepreneurs is that of “burnout”. The question becomes, have you truly burned out or do you simply need to rest and regroup?
Frequently, when big projects are completed and the frenzy dies down, this is when the idea of burnout hits. It’s the roller coaster ride of entrepreneurship hitting the …
How Social Media Has Transformed Talent Acquisition
A SHRM Discussion With Will Staney
Recruiting has evolved.
What used to be a world consumed by job boards, applications, automation and job hunters is now a place of social recruiting – one where referrals, analytics and integrated recruiting rule. Candidate expectations have shifted drastically, too. Today, 47% of workers were born after 1980. And …
Personal Branding Weekly – Stop Guarding Your Resources
I recently wrote about the five things you need to stop doing now to create great connections in 2015.
Stop guarding your resources is one of them.
In a minute, you can Google almost anything that you want to know more about so the days of keeping resources or a piece of information “top secret” …
The Quality of List Determines the Quality of Career
You’ve heard the statement, it’s not who you know or even what you know, it’s not even who knows you – it’s who knows you best.
The connections and the relationships we have with people determine the quality of success in our endeavors. Even with our reach online and across the world, people still do …
New Perspective Brings Improved Days
The sun was streaming through the window to suggest that negotiation and a willingness to consider a new perspective applies to both personal and business life. Your personal life provides insights for how to conduct business better and experience in business provides realization of how to negotiate better on the personal side, too.
For years …