How Tasty is Your Personal Brand?
Humans can experience five or six types of taste sensations. They are: bitter, salty, sour, astringent, sweet, pungent (eg chili), and umami (eg savory). We have the taste buds for this, with an assist from our sense of smell: so there must be a reason we can identify these flavors. And, because we are capable …
Three Things No One Tells You about Social Media
Social media allows us to connect with professionals and amazing people all over the globe. Millions of people use networks like Facebook, Twitter, and LinkedIn to connect daily and build their personal and business brands. However, there are three things that few people mention when it comes to using social media for personal branding.
If…The Power of Rehearsing
I am a huge fan of rehearsing for pretty much everything – job interviews, tough conversations with a co-worker or boss and pitching for a pay rise.
In fact, I see rehearsing as a time-efficient, free-of-charge personal branding tool that you can use in pretty much any area of your life.
People often worry that …
Will Your Personal Brand Mature in 30 Years?
In last Sunday’s New York Times, journalist Jessica Grose proudly proclaims her status as the childish sound of the Millennial Generation. She has been repeatedly criticized for sounding like a twelve year old, which is a problem for the audience listening to podcasts she appears in. Not just any podcast: at Slate magazine’s podcasts. This …
The Best Way to Leverage Your Personal Brand
The best way to leverage one’s personal brand is to be able to communicate effectively at Level 2 Communication, which I identify as “public communication” or public speaking.
It’s been said that public speaking is one of the greatest personal fears, greater than the fear of death. Jerry Seinfeld has even joked that most people …
Your LOI May Vary, But Should Never Waver
Have you ever blindly and blithely said “yeah sure” to a question that was being asked of you?
Were you really listening to the person asking the question or really just hoping they would go away?
In this conversation did you commit to deliver or do something? Did you really understand what you were being …
Six Sales Tips for Sales Promotion
The title on your business card or LinkedIn profile may not have the word “sales” in it but everyone is a salesperson in his or her own way. After all, building a positive personal brand is all about marketing yourself in the right way. Successful salespeople have a winning mentality that includes traits admirable outside …
5 Signs Your Personal Brand Has Disappeared
Is your personal brand doing magic tricks on you or has it really disappeared?
As professionals and job seekers, it’s easy to get caught up in the day-to-day chaos of balancing work, personal lives, or job searching. But when life and careers get too busy, it’s easy to let your personal brand slip away into …
Why Don’t People Follow Good Advice?
Do you ever feel like your good advice is wasted on the people you give it to?
In a recent research project, visitors to McDonalds and Subway restaurants were given slips of paper letting them know their recommended daily calorie total. Actually, the way the research project was run: some were handed a paper with …
Trusted Personal Brand: One Conversation at a Time
The final level of communication for those willing to build a strong personal brand must master is Level 3 Communication, or private, 1:1 communication.
This level is what separates the poor or mediocre leaders from the truly outstanding leaders. To master Level 3 Communication strong Level 1 Communication skills are a pre-requisite, as they will …