How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …
Avoidable Mistakes – Protect Your Personal Brand
I was talking to a CEO recently who told me that executives who send her emails featuring spelling mistakes were one of her pet peeves.
The no-nonsense CEO is aged in her early 60s so she hails from an era when correct spelling and grammar were a given unlike today. She told me she is …
How Dramatic and Defensive is Your Personal Brand?
As you may know, I have the great honor of teaching for a major university in a special program to re-launch young managers who have not been successful in their careers. Either their jobs have simply gone away, they’ve been eclipsed by someone better prepared or somehow just not made the inroads they needed to …
Personal Brands: Clap, Laugh, Yell Bravo
Paid to clap? Paid to wait at a stage door and clamor for autographs? Paid to laugh, gasp and otherwise do the right thing in the audience? Yes. It’s a job. At the Moscow Bolshoi ballet, you may find yourself sitting among those who show up to admire, in exchange for free tickets and other …
Don’t Turn Off Those Who Can Help
I had lunch with a friend recently – a talented marketing manager who is not loving her job in a professional services firm.
We had only just sat down when she started moaning and groaning. “Where is my ideal job Kate? Tell me what I should do?”
Okay, I realize I am a career coach …
Mr. Smith Recommended I Contact You…
I was recently asked about how to use another person’s name (referral) in one’s networking efforts. When using another’s name in your networking efforts – you are tapping his/her reputation – his/her personal brand – to help open doors for you. While having referrals are like gold when networking, it is important to remember some …
Vacation Time? Ensure Your Brand Runs Smoothly
Everyone needs a break from their daily routine once in a while. Taking a break from your usual work is proven to be an effective way to re-energize your senses and boost your productivity once you return. Business owners are no exception. However, it is not an easy decision to make especially when you are …
Personal or Professional? How to Balance Your Brand Online
When building your personal brand, you’re constantly told to keep things on the professional side. People will respect you as a professional if you act like it. But between Facebook, Twitter, LinkedIn, Instagram, and whatever other sites we’re on, it’s hard to create a balance between the personal and professional things we post online.
The …
How Tasty is Your Personal Brand?
Humans can experience five or six types of taste sensations. They are: bitter, salty, sour, astringent, sweet, pungent (eg chili), and umami (eg savory). We have the taste buds for this, with an assist from our sense of smell: so there must be a reason we can identify these flavors. And, because we are capable …
Three Things No One Tells You about Social Media
Social media allows us to connect with professionals and amazing people all over the globe. Millions of people use networks like Facebook, Twitter, and LinkedIn to connect daily and build their personal and business brands. However, there are three things that few people mention when it comes to using social media for personal branding.
If…