Strengthen Your Personal Brand by Leveraging It to Help Others
If choice overload for evening activities was a challenge living in New York City for so many years, I definitely don’t have that problem now that I’m living Florida. For reliably good entertainment, my husband and I find ourselves quite regularly at the Naples Philharmonic, five minutes from home and with a great track record …
How to be Popular on Social Media
Have you ever read the book How to Be Popular by Meg Cabot? (Probably not, because it’s a young adult novel written for 12-14 year-old girls, who probably don’t read this blog.) I read it this weekend as research for another project I’m working on, and was surprised by how much I enjoyed the book.…
Should Personal Branding Take a Page from Celebrity Branding?
I live and work in Los Angeles, the capital of “The Star System”. Yes, it’s true – the method of creating and promoting stars in Hollywood used to be known “The Star System”. It started with the movie studios in the 1920s and 30s. Studios would select talented actors and create roles for them, complete …
It’s Not Enough to Just be a Better Mousetrap
There’s a saying by Ralph Waldo Emerson that many innovators like: “Build a better mousetrap and the world will beat a path to your door.”
We love it because the saying implies an invention or fresh idea simply needs to be better than what’s already out there to be successful. All we need to do …
Build Your Personal Brand and Reap the Rewards
Hi everyone, my name is Chad Levitt, and I’m the newest member of the Personal Branding Blog team. My posts will run here every Saturday and I’m looking forward to hearing all of your thoughts and responding to your comments.
For my first post, I wanted to share with you my story on how I …
Think Like a Brand: CEOs in Times of Crisis
Tom Peters asked employees of large companies to “think like a CEO” as they branded themselves within the organization in the late 1990s. The idea was to contribute to the company in a way that helped you stand out, and helped you take control of your own brand and destiny within your career. The concept …
How Not to be a Walking Billboard
If you’ve been to a big city lately, there’s a good chance you’ve seen someone standing on a street corner wearing a sandwich board. Usually, they’re advertising a restaurant that is a little off the beaten path, or a sale, or even a place that sells gold… cheap!
And, if you’ve been to a networking …
You Don’t Need to be an Expert to Build Your Personal Brand
According to my blog archives, I have been blogging for exactly 1 year. For an entire year I have been trying to build my personal brand equity through video interviews, a video documentary, and getting publicized throughout the internet.
Looking back, there are a lot of things that I feel I could have done better. …
Ask the Readers: When Should You Update Your Personal Avatar and Why?
Why change something that so many people have seen and associate with you in a good way?
Your avatar is one of the most recognizable aspects of your personal brand online. Building that recognition probably took weeks, months, even years of effort. The last thing you would want to do is throw all of that …
An Audacious Way to Build an Online Brand
Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …