Stand Out in Your Email to an Employer
Hiring managers are inundated with resumes. Before opening a resume, they critique the email that it comes with. This means your email address, your written communication, your spelling, and your attitude are all evaluated, before they even look at your resume.
In reading Lazlo Bock’s NY Times Best-selling Book, WORK Rules, I learned some valuable …
Longer Tweets Could Mean More Content for Personal Brands
Twitter has been the main source of micro-blogging communication for brands, their customers and followers. People use the powerful network to leave feedback, send information, images, and updates. New changes to the character count could allow for more room to share content and opinions.
Not everyone is embracing the idea of longer tweets on Twitter …
How You Can Profit From Being Kind
The single most important aspect of business is the finesse you exhibit when you are with your “audience.” In coaching and teaching communication leadership, I often remind learners to “be kind to your audience.” And I constantly remind them to, “Take responsibility for your audience’s experience of you.”
Who is your audience? Everyone around you.…
Increase Sales for Your Personal Brand with Pinterest and Instagram
Attracting a mobile audience through social media is an important part of building your personal brand. Once you’ve captured new followers the opportunities for sales is even better with buy buttons coming onto the scene with Pinterest and Instagram.
Both of these major social networks attract a large audience, which makes these a must for …
Linking Social Media and Customer Service
You know social media is important, and you’ve no doubt discovered just how detrimental it can be to your company to simply ignore the status quo. After all, according to Upwork, 70-90% of all of your customers use it. Though you may only utilize its features to get your company’s information across, don’t neglect the …
8 Tech Skills Entrepreneurs Need to Succeed
There’s no denying, entrepreneurs – or those aspiring to be – must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work.
That’s why, in addition …
Attract Website Visitors for Your Personal Brand Through Social Media
A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with your audience.
How do you …
5 Questions to ask before starting a corporate blog
One of the most common things I hear from people is … Should I start a blog?
There is no simple answer.
However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog.
Note: I put the word “corporate” in parentheses. A personal and corporate blog …
How to Brand Yourself through Mobile without an App
Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …
Win in Business like the Golden State Warriors
I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …