Why You Need a #PersonalHashtag Campaign
The Big Idea: Social media is inundated with hashtags that do little more than describe our mood. Let’s turn the hashtag into a modern-day resume and use it promote ourselves with content of our choosing.
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#IHateFakeMediaFriends
With one furious hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is …
Make Likes Matter to Your Word of Mouth
Research has shown that close to 70 percent of adults with access to the Internet log in to Facebook daily. Such numbers present a good opportunity for personal brands to reach to their target audiences faster. Consider who you want to reach who would be a great referral source, connection, provider of up-to-date information in …
Partner with Recruiters to Manage your Career
Recruiters are an integral part of the hiring process at most companies. There are several things you need to understand about them.
They are people who like dealing with people. Most recruiters became recruiters because they are social and like helping others. In general, they are very nice people. They change jobs frequently. We all…The Story Behind the Personal Brand
This is the era of social networking: It doesn’t only facilitate communication amongst people but also has become one of the primary windows through which businesses can connect with their customers. Whether it’s a large business or a smaller one, it can prosper greatly by harnessing the power of social media appropriately.
Therein lies the …
Death Battle: Resumes vs. LinkedIn Profiles
I am writing this post because I want to help you be more successful in advancing your career, whether in active or passive job search mode. I want you to avoid the wasted time and frustrations arising from ineffective activities that produce minimal results. At the top of my ineffective activities list are applying for …
What Moving to a New City Means for Your Brand
Moving to a new city is a really big decision. You need to save up whatever you can, learn a new city, and meet new people. You essentially have to start over. One of the challenges you’ll face (that you may have not considered) is what moving will mean for your personal brand.
In a …
Creating a Social Media Plan of Action
Busy professionals who use social media for personal branding, networking, job search, etc. normally don’t have time to throw away. Yet, most use social media without having any real strategy. Sure, they may get a “hit” on occasion with a business referral or job opening information, but those happenings tend to be a happy surprise. …
Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …
Power Relationship Building With LinkedIn Contacts
Are you already using LinkedIn Contacts? Interestingly enough, the social network released the feature with relatively little fanfare this year. However, it is easily one of the most important updates LinkedIn has ever added to their list of already impressive free services. LinkedIn Contacts is LinkedIn’s answer to a CRM (customer relationship management) system. It …
Personal Branding for New Real Estate Agents (Guest Post)
Today’s guest post is by Sabrina Clark, Director of Marketing and Corporate Communications with BrandYourself.
New Real Estate Agents: How Your Personal Brand Can Help You Get AheadWhether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a …