Audio Branding and Its Importance to Your Personal Brand
Audio branding, also known as sonic branding, is a verbal identity that gives a personal brand its own distinct personality using tone of voice. It makes use of sound to reinforce a company’s identity and brand. Sound has always been a great tool to convey memorable messages to consumers as it is something that we’ve …
4 Clichés To Remove From Your Personal Brand
Are you a self-proclaimed social media guru? Do you consider yourself a people person? If so, you’re about to learn some important lessons about personal brand management.
You’ve probably been told to avoid clichés as much as possible throughout your job, writing, and social media, right? Although most people can relate to the majority of …
Why You Need a #PersonalHashtag Campaign
The Big Idea: Social media is inundated with hashtags that do little more than describe our mood. Let’s turn the hashtag into a modern-day resume and use it promote ourselves with content of our choosing.
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#IHateFakeMediaFriends
With one furious hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is …
Make Likes Matter to Your Word of Mouth
Research has shown that close to 70 percent of adults with access to the Internet log in to Facebook daily. Such numbers present a good opportunity for personal brands to reach to their target audiences faster. Consider who you want to reach who would be a great referral source, connection, provider of up-to-date information in …
Partner with Recruiters to Manage your Career
Recruiters are an integral part of the hiring process at most companies. There are several things you need to understand about them.
They are people who like dealing with people. Most recruiters became recruiters because they are social and like helping others. In general, they are very nice people. They change jobs frequently. We all…The Story Behind the Personal Brand
This is the era of social networking: It doesn’t only facilitate communication amongst people but also has become one of the primary windows through which businesses can connect with their customers. Whether it’s a large business or a smaller one, it can prosper greatly by harnessing the power of social media appropriately.
Therein lies the …
Death Battle: Resumes vs. LinkedIn Profiles
I am writing this post because I want to help you be more successful in advancing your career, whether in active or passive job search mode. I want you to avoid the wasted time and frustrations arising from ineffective activities that produce minimal results. At the top of my ineffective activities list are applying for …
What Moving to a New City Means for Your Brand
Moving to a new city is a really big decision. You need to save up whatever you can, learn a new city, and meet new people. You essentially have to start over. One of the challenges you’ll face (that you may have not considered) is what moving will mean for your personal brand.
In a …
Creating a Social Media Plan of Action
Busy professionals who use social media for personal branding, networking, job search, etc. normally don’t have time to throw away. Yet, most use social media without having any real strategy. Sure, they may get a “hit” on occasion with a business referral or job opening information, but those happenings tend to be a happy surprise. …
Content Marketing and Personal Branding Success
Content marketing–telling stories and sharing helpful, relevant information–plays a key role in building your personal brand.
Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer’s corporate brand, is equally important.
“As many speakers at Content Marketing World 2013 …