Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Marketing & Personal BrandingPublic RelationsRelationship NetworkingSocial Media

Six Ways Sales Professionals Should Use Social Media

Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.

I just finished conducting a workshop for a …

NetworkingRelationship NetworkingReputation ManagementSocial Media

Personal or Professional? How to Balance Your Brand Online

When building your personal brand, you’re constantly told to keep things on the professional side. People will respect you as a professional if you act like it. But between Facebook, Twitter, LinkedIn, Instagram, and whatever other sites we’re on, it’s hard to create a balance between the personal and professional things we post online.

The …