Reposition Your Power Within to Improve Results
Your inner thoughts precede your outward results.
Belief in self is essential for achieving success.
For many, one of the most difficult principles to grasp is that we do possess the power to become the person we envision. And for most, it seems as if this is a pipe dream, but in fact, it is …
Three Tips for Handling a Social Media Brand Crisis
One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.
Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …
Personal Brand – Internal Controls
In a recent workshop, collegiate student-athletes were learning about the concept of one’s “Personal Brand”. This is not to suggest people should view themselves as a product like TIDE or a service such as the one provided by UPS, nor should they begin to refer to themselves in the third person. During the session, the …
Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
Facebook Advertising for Your Personal Brand
Social media is an extremely powerful tool for anyone interested in reaching their targeted audience and building their brand. There are a lot of social media channels that have made word of mouth marketing strategies available not only for businesses big and small, but also for people in building their personal brand, one of which …
Visual Marketing and Personal Branding Success
Visual marketing is an essential and sound strategy for personal branding success.
No matter how competent, confident, and experienced you are in person, or how comfortable you are sharing the story of your personal brand using words, your career depends on your ability to visually communicate your ideas and build your brand using social media.…
You’re Not One of Those Networkers are You?
A client recently was frustrated because he only wanted to follow U.S. based people on Twitter that could buy his service. After all, he only shipped to those who were U.S. based and didn’t have a pricing structure for other countries.
And, here we go with another question that really defaults to the greater question …
GetGlue and GoodReads Don’t Promote Your Brand
I hate GetGlue, even though I have an account. And I don’t use my GoodReads account except to keep track of books I want to read when I don’t have my little notebook handy.
Why? Why do I dislike these two wildly popular social networks?
Because they promote doing nothing so you can tell people …
6 Elements to Make Your Career Portfolio Stand Out
A career portfolio serves as a great way for job seekers to tell a story about their work experience and illustrate their personal brand. From your internships in college to your most recent job, a career portfolio displays your accomplishments and what makes you a sought-after candidate.
When you create your portfolio, it’s important to …