2 Big Myths of Social Networks
Near the end of two days teaching the Personal Branding Boot Camp at UCLA last weekend, I had to break bad news to my students.
“I am afraid you’ve been misled. Seriously.”
The job-seekers, managers, up and coming experts, athletes and others in the group stared back at me. Concern, disappointment, and worry went viral …
Automation Doesn’t Mean Less Humanization
One of the biggest concerns about social networks is that they can quickly become time consuming. While they may be excellent places for networking, it takes time to generate and post new content regularly, especially if it eats into time that is allocated for other business related activities.
For this reason, automation elements have become …
The Simple Way to Attract a Great Job Offer
It’s simple to get the right offer. Literally. You must make it simple for us to find you, get to know you, invite you to interview and finally, make the offer. That means, you are:
Simple to understand.
Simple to like.
Simple to find.
The principle of simplicity is never more in play than in …
Social Media Etiquette Should Define Not Defame Your Brand
What are your social media etiquette rules?
Do you have them for your community and the media’s you engage with them on?
The 2012 Presidential election really opened my eyes to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It was during those …
Personal Branding Weekly – Sunday, March 31st
Joyful greetings to you! No matter what holiday you are celebrating, we are grateful and thankful for your readership and hope that you’re enjoying a day focused on family and fun.
This week – here are the great posts that might have slipped by you with the shortened work week, school week or even spring …
5 Things You Control In How Google Brands You
Amazingly, all of what Google publishes and how it brands is about how WE choose to serve, act and react. Transparency today gives us no-where to hide.
If you do it, say it or post it, you will be found and outed. Just Google people or companies and you will see many examples of this. …
Improve Social Media Reach with Quality Followers
The old adage states that it is not what you know, but who you know, that makes all the difference in career success. That phrase applies to personal branding in many ways, including social media followings. The quality of the profiles associated with your business or name say a lot about who you are and …
How to Develop Thought Leadership
Thought leadership in an industry is important to generate inbound leads and have clients come to you. Sales is thought of traditionally as a result of cold-calling or cold-emailing — purely from hard work in developing relationships and pushing for the sale. But the smart marketer or salesperson understands that sales conversions greatly increase when …
Zen Meditation and Healthy Social Media Habits
In my past post I shared how being cut off from all forms of social media while on a business trip in China reminded me why personal branding is more about the ‘person’ and less about the ‘tools’ we use. Yet the fact remains that social media is, and always will be, an integral part …
Personal Branding Weekly and the Importance of Fit
The title from Jeff Shuey’s post this week, Don’t Get Mad….Get Productive, served as our mantra this week. From another announcement by Best Buy of bringing employees from home back to the office to the supersized cover photo changes on Google+ and Facebook’s newsfeed change announcements, there was quick a bit of …