Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

NetworkingRelationship NetworkingSocial Media

Using Google+ Hashtags for Your Personal Brand

Hashtags have certainly proven their effectiveness as almost all social media channels have integrated hashtags in their systems. Recently, Google+ took a step in the same direction and introduced hashtags that are closely similar to those used by Twitter and Facebook. It is an interesting addition that will bring changes on how one can promote …

Public RelationsRelationship NetworkingReputation ManagementSocial Media

Three Tips for Handling a Social Media Brand Crisis

One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.

Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …