Category: Social Media

Social platforms continue to shape how professional voices are heard.

Here we help you navigate what to share, when to engage, and how to show up consistently as platforms evolve.


The goal is a presence that feels thoughtful, credible, and sustainable.

Lifestyle & Habit BuildingNetworkingRelationship NetworkingSocial Media

Power Relationship Building With LinkedIn Contacts

Are you already using LinkedIn Contacts? Interestingly enough, the social network released the feature with relatively little fanfare this year. However, it is easily one of the most important updates LinkedIn has ever added to their list of already impressive free services. LinkedIn Contacts is LinkedIn’s answer to a CRM (customer relationship management) system. It …

authors cornerMarketing & Personal BrandingRelationship NetworkingSocial Media

Personal Branding for New Real Estate Agents (Guest Post)

Today’s guest post is by Sabrina Clark, Director of Marketing and Corporate Communications with BrandYourself.

New Real Estate Agents: How Your Personal Brand Can Help You Get Ahead

Whether you’re a new hire at a firm or new to real estate in general, it can be difficult to get the ball rolling in growing a …

Marketing & Personal BrandingNetworkingRelationship NetworkingSocial Media

Find and Establish a Relationship With Your Social Influencers

A business cannot thrive without customers and customers cannot come to your business unless they know about it.

Without connections, you lack the social network to establish your net worth and social proof. [tweet this]

This is where marketing comes in, and word of mouth is one of the best ways to market a business …

Job SearchLifestyle & Habit BuildingRelationship NetworkingSocial Media

While in Transition You Must Stay Informed

Your status while in transition is that of a consultant, especially when you’re interviewing for a job. The would-be employer needs you because you might be able to solve certain company problems. To prove that you can, you must stay on top of things and demonstrate that you’re knowledgeable about the employer’s industry in general, …

Lifestyle & Habit BuildingRelationship NetworkingSocial Media

Will a Technology Fast Make You More Productive?

Many of us eat, sleep, and breathe technology. I’m no different, in fact, it’s my job to know the newest happenings in mobile and social media technology and then relate the practical applications to everyday busy professionals. However, while technology, used strategically, should make us more efficient, the overuse of technology makes us less effective. …

Job SearchLifestyle & Habit BuildingRelationship NetworkingSocial Media

2 Social Media Tactics for Managing Your Career

What social media tactics do you use when managing your career?

Let’s get strategic! When managing your career on social media you are primarily looking for visibility, but with whom?

Tactic #1 – Identify key individuals

Typically, there are three kinds of people who you want to be visible to:

Those who can hire you.…
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NetworkingRelationship NetworkingSEOSocial Media

6 Places to Keyword Optimize Your LinkedIn Profile

Whether you’re looking for a job, searching for freelance clients or promoting a business, LinkedIn is an ideal place to start. Some people, myself included, have neglected LinkedIn for the more popular social networks, such as Facebook and Twitter. But recently, I’ve started spending more time at LinkedIn and have been kicking myself for not …

EducationLifestyle & Habit BuildingRelationship NetworkingSocial Media

Three Personal Branding Secrets for Academics

People in academia live life more than a little differently from those of us in the business world. Even the rules of personal branding and networking are different. You don’t get tenure based on valuable relationships and what you have done for others. It’s based on publishing, teaching, and committee work.

But that doesn’t mean …

Communication & NetworkingMarketing & Personal BrandingRelationship NetworkingSocial Media

Strong Tactics for Your Personal Brand

In this time and age where more and more businesses are integrating blogging in their marketing strategies, it becomes harder to stand out, given the hundreds, if not millions, of blog posts published on a daily basis. 

You must have a blog that contains not only quality content, but also one that’s attractive, and has …