Social Media Etiquette Should Define Not Defame Your Brand

  • 1 min read

What are your social media etiquette rules?

Do you have them for your community and the media’s you engage with them on?

The 2012 Presidential election really opened my eyes to how important it is to create rules and content boundaries and how to use settings to control and enforce them. It was during those months that people, who were “my friends and connections” really showed some colors I did not care for. It was up to me to control and filter it and determine who I wanted on my sites and what content I would allow.

Here are 5 etiquette rules I do NOT allow

  1. Profanity does not make anyone stand out or make their point have more impact to me. People who choose to use profanity in an inappropriate way are out. A clever, witty, dry comment rules over profanity any day.
  2. Hate-ism or Misanthropy is the general hatred, mistrust or disdain of the human species or human nature. Spewing blatant hate says far more about the person than the group they disdain and doesn’t articulate intelligence in any way.
  3. Antisemitism is a mindset in general that is particularly troubling and can apply to any ethnic group. It creates  bad energy and karma.
  4. Negativism is fatiguing. We  don’t always like things but show some acceptance and try to find the silver lining.
  5. Stop the Sales Spam with using my Facebook page to sell and sending me spam sales letters through LinkedIn, please.

Here are 5 etiquette rules I ALWAYS encourage

  1. Diversity and points of view that are intelligent, informative and thoughtful.
  2. Tolerance and kindness for people’s diversity no matter what color, creed or nationality they are.
  3. Ethnic and generational inclusiveness that blends all our ages and stages in life.
  4. Appropriate humor that makes me smile and shows your “sense” of humor.
  5. An optimism and hope that no matter what, there is a light at the end of the tunnel and that your experiences can benefit others.

Social Media allows us a public way to connect, share information, educate and inspire. Sadly, it is often used with bad and even evil intent and for the wrong reasons.

Set your rules and boundaries and use your social media to define your brand not defame it.

What are your social media etiquette rules?

Author:

Deborah Shane is Top 100 Small Business Champion 2012, Career Author, branding/media strategist, writer and speaker. She hosts her Toolbox Blog and a popular weekly Business Radio Show that has over 205K downloads! She is a regular contributor toSmallBizTrends.com, Monster, Blogher, PersonalBrandingBlog.com, Forbes.com. Her book Career Transition-make the shift is #1 paperback and #2 kindle in Career Transition ona Amazon.com. Deborah delivers smart ideas and solutions, which make her a popular go-to resource for CNN, CBS, Fox and Forbes.

Picture of Deborah Shane

Deborah Shane

TRENDING AROUND THE WEB

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing
Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

Eye tracking research on how people actually read web pages found that most visitors scan in a rough F shaped pattern down the left side of the screen, which is why professional editors front load the real information instead of slowly building up to it

The Blog Herald
Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing
A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

A large-scale field study using real-world healthcare data found no measurable evidence that medical professionals make worse decisions as their workday wears on, directly contradicting one of the most frequently repeated claims in modern popular psychology writing

The Blog Herald
University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

University of Arizona researchers wired 79 people with a recorder sampling conversations every 12.5 minutes for four days and found the happiest had twice as many substantive conversations and a third as much small talk as the unhappiest, suggesting the discomfort was never a social deficit.

Global English Editing
A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

A landmark study found that Catholic nuns who wrote sparse, simple autobiographies in their early twenties, when they entered the convent in the 1930s, were far more likely to develop Alzheimer’s disease roughly six decades later, with about 80 percent of the low-complexity writers eventually developing the disease compared to only 10 percent of those whose youthful essays were dense with ideas

Global English Editing
Load more
CATEGORIES
Explore