A Personal Brand is Demolished by Being Selfish Instead of Useful
It is very rare for me to single people out for bad personal branding, especially when I made mistakes when I first entered the blogosphere a few years ago, such as spamming the press/bloggers and leaving self-promotional comments on blogs. Those days are over and by learning from mistakes, it’s helped me teach you how …
Schawbel Report: The Current State of Personal Branding [December 2008]
A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …
Personal Branding Through the Eyes of a B2B Marketer
Today, I spoke with Dianna Huff, who gives us a unique perspective on personal branding through the eyes of a B2B communications expert, whose been in the marketing game for years. We discuss traditional and new marketing tools that can be used for businesses, as well as individuals, to maximize brand strength. Dianna reminds us …
Grow Your Brand Inside a Company and Then Break Free
Today, I spoke with Peter Kim, whose had a very inspirational career, starting at Puma, then Forrester Research and now he’s broken away to help lead a new startup. I met Peter at the beginning of this year and we finally got around to this interview. Peter shares some great perspectives on what it takes …
What Do Your Google Results Say About You?
I spoke with Paul Dunay last night, who is the Global Director of Integrated Marketing at Bearing Point, as well as a B2B technology marketing blogger. During our call, we talked about people’s Google results and what that says about them. Our conversation sparked this post, which deals with identifying your current “Google results” situation …
Battling Recession 2.0 by Becoming the CFO of Your Brand
Today, I spoke with Kimberly Palmer, who is an senior editor for the U.S.News & World Report. She has a great view on what it takes to be financially competent. I brought her out today to talk about the recession and what we can do as brands, in order to be financially secure and protected …
Personal Branding Clam Model of Protection
From time to time, I like to create models for some of my bigger ideas. At the end of last year, I contrived the Octopus Model of Relevancy for personal branding. It states that personal branding is made up of eight different topics, which all surround the head of the octopus (the personal brand).
This …
Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead …
Your Personal Brand is Public on Facebook PERIOD
[youtube=http://www.youtube.com/watch?v=SZCLLuVQpKw]
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Public search listings – past
I was going to blog about this a long time ago, but I found a recent post on the Inside Facebook blog that pushed me to do this one. What a lot of people don’t know is that when you search for someone’s name …
Unlocking Personal Branding Secrets on Second Life and MySpace
Today, I spoke with Sean Percival, who has written a book on MySpace and Second Life, both of which we haven’t discussed on this blog. I don’t use either of them, so I can’t give you advice, but Sean certainly can. From this conversation, you’ll notice that these social networks work better for some people, …